Strategy Director

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top-line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading. This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, Tik Tok and Verizon.

Publicis Alchemy oversees one of Publicis Media’s largest global pharmaceutical clients and was created by Publicis Groupe with a clear ambition:
Making it Better and Better.

As the business rapidly expands beyond the US, we are seeking an exceptional Global Strategy Director to lead Media Strategy and Planning for the ex‑US global business. Working closely with the London‑based ex‑US account team, the Zenith International Head of Strategy, US‑based Publicis Alchemy colleagues, and more than 30 local markets worldwide, this role sits at the centre of a highly collaborative global ecosystem.

The Global Strategy Director will set and govern global media strategies across key therapeutic areas, such as obesity and alzheimers, translating global vision into clear, actionable frameworks for regional and local markets, while leading the development of budget setting, best‑practice planning guidelines, strategic toolkits, and response templates.

With a balance of curiosity, rigour, and fresh thinking, the role will support stronger creative briefing, define production requirements and better ROI in ways that confidently balance client, agency, and team needs, consistently at scale.

• Strong experience working in an international media agency
• Experience in the pharma category is desired, but not required
• Worked with client and agency colleagues across multiple markets
• Confident presentation to senior clients and creating clear, useful insights
• Positive media expert who tells compelling stories with data and gets buy‑in from different stakeholders
• Comfortable with both big‑picture strategy and detailed channel planning— proven experience translating strategic thinking into media planning & buying recommendations
• Strategic thinker skilled in digital, analytics, and optimization who can shape client direction through media strategy
• Able to clearly explain how different marketing channels work together and why they matter for business goals
• Commercially focused, energetic, and results‑driven—used to delivering strong outcomes
• Self‑motivated, eager to help others, visible to the team, inspiring yet approachable
• Ke…