Senior CMI Manager - Social First Media & Content

TITLE: CMI BRAND ENGAGEMENT (MEDIA & CONTENT INISIGHTS) SENIOR MANAGER – CMI GLOBAL

LOCATION: London, UK

TERMS: Permanent, Full-time

At Unilever we were at the front of the media & content revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. The Media Landscape is changing every single day with new evolving touchpoints redefining the way we need to engage and communicate with our consumers. We need the help of experts to help guide Unilever brands:

How to navigate between TV, print, radio, Facebook, Instagram, Youtube (etc.)? How do we help brands develop content that is truly unmissable. You will join very dynamic and entrepreneurial division and get to shape content and media strategy across brand in Unilever.

This role will develop and integrate:

• Consumer insights on how people use media platforms and consume content and advertising on those platforms.
• Media channel and multi-platform insights that define the role of each media channel.
• Consistent measurement of media campaigns that enable the ability to analyse and extract learning that will drive business value and improve media investment.
• Work closely with key media partners and help develop and execute learnings agendas to drive business objectives.
• Generate Content insights to enable brands develop relevant, resonant and truly unmissable ads across media platforms.

As brands invest more money in digital, mobile, and video, you will be responsible for understanding how to measure new and emerging media platforms, the role they play within the entire media mix and how they deliver against brand measures and ROI. You will also work closely with internal Media business partners and external Media agency partners on upfront communications planning, research agendas, and measurement solutions as well internal CMI teams partnering on communication development and measurement.

This role is a wonderful opportunity for anyone with a deep interest in media & digital transformation: to help the business navigate the ever-changing media landscape, pilot new media & content innovations and drive change in the business. This role also offers great senior stakeholder’s exposure.

• Responsible for leading brand engagement agenda for Unilever pan categories.
• Partner with local CMI teams and media teams to lead strategic media & content understanding, priority initiatives, lead measurement of these and land key media insights in the category.
• Be the expert on “all things media” for Unilever and translate this expertise into easily understandable recommendations for non-media/ content experts.
• Develop learning and thought leadership on what works/doesn’t work, best practices, etc. Partner with Analytics to understand ROI drivers of the category.
• Partner with the media agency/media team to understand global campaign/brand performance/drivers.
• Partner with the People Data Centre to understand social listening/impact of influencers/etc.
• Lead strategic global work within Brand engagement e.g Meta learnings on precision marketing, gaming insights, Tik Tok etc.
• Embed learnings across the CMI community as well as Marketing and Media.
• Build and developing relationships within the Local CMI as well as global brand engagement and across key business partners within Media and CMI.

You should have an entrepreneurial mind-set and spirit to embrace a research discipline that is continuously evolving. You should have a passion for consumers and media and a desire to continuously learn. You need to demonstrate strong communication and presentation skills as you will be required to give internal presentations. You will need to understand Unilever’s business structure and demonstrate the confidence to interact and communicate the business value of CMI Brand Engagement to senior leadership.

You need to be comfortable with interacting and influencing various stakeholders and working collaboratively with multiple teams. Your mission is to be an expert advisor to the business and to provide thought excellence and lead the business in areas that unlock growth.

The brand experience team consists of:

• E…