LOA - UKI - Senior Tiktok shop + Affiliate Manager; LDB

Are you a trailblazer in social commerce with a relentless drive for digital growth? We're seeking a Senior Tik Tok Shop + Affiliate Manager to champion our brands' presence within the dynamic Tik Tok Shop ecosystem. In this pivotal role, you will strategically lead our social e-commerce initiatives, developing a high-impact affiliate program and optimizing shop front strategies through expert collaboration with brand, media, and advocacy teams.

If you possess a deep understanding of social platforms, proven digital marketing acumen, and a data-driven approach to delivering ambitious sales targets, then we want you to drive our next phase of growth.

• As part of a dedicated Ecommerce Business unit, be responsible for driving an ambitious growth agenda through providing consumers with the best possible experience of our skincare brands via Tik Tok Shop.

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Tik Tok Shop Strategy:Lead the Tik Tok Shop business to execute a winning social commerce strategy, collaborating closely with cross functional teams;

• Brand; new product launches, brand moments and assortment
• Media; on a winning performance media strategy, accelerating GMV + optimising ROAS.
• Advocacy; rollout of creator-driven campaigns that convert
• Community Manager; to monitor platform trends to deliver campaigns and create that speak to consumer insight.
• Finance: to monitor, manage and land a sustainable business model

• Affiliate Program Management:
Work closely with the Tik Tok Shop Community Manager to build and scale our affiliate program; analysing and identify the top-performing Tik Tok Shop affiliates, monitoring performance, defining the commission strategy to deliver sales and long-term relationships.

• Manage and optimize Shop, including product listings, forecasting, inventory, promotional tools, and in-app campaign strategies. Working closely with finance and supply chain.
• Own P&L management with finance, assisting in driving profitability and building plans to budget targets.

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Performance Tracking: Monitor KPIs (e.g., sales, engagement, affiliate conversions), generate reports, and refine strategies based on insights and share reporting with senior management.

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Cross-Functional Collaboration:Work closely across all teams to ensure consistent brand messaging and cohesive campaign execution.

• Proven experience in digital marketing and ecommerce, preferably in social commerce & affiliate management.
• Familiarity with Tik Tok Shop and its ecosystem, including algorithm and trends.
• Experience with performance analysis and data-driven strategy.
• Strong organisational and project management skills.
• An entrepreneurial & creative mindset with the ability to generate engaging content ideas.

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, Cera Ve, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

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