Director, PR & Marketing

Location: Greater London

Director, PR & Marketing page is loaded## Director, PR & Marketing remote type:
Corporate Marketing and Communicationslocations:
G  - London Office (Aldwych) time type:
Full time posted on:
Posted 3 Days Agojob requisition :
R3616
** Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans.
**** Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit** **.
** We are looking for a Director, PR & Marketing to develop and lead our agency-wide plan to position Wasserman as a thought leader across strategy, creative and experiential in sport, music and entertainment.

The role’s core objective is to build external awareness of our capabilities, increase relevance with CMOs and senior marketers, and ultimately drive high-quality leads into our new business pipeline.
** WHAT YOU WILL BE DOING
*** Develop and deliver a quarterly thought leadership programme aligned to our four core service pillars:
Partnerships | Strategy | Creative | Experiential
* Create a series of opinion-led articles and POV pieces each quarter that demonstrate our expertise, credibility and cultural relevance.
* Manage and activate senior leadership Linked In presence, including:  + Planning individual content strategies aligned to each leader’s service focus  + Amplifying agency thought leadership  + Engaging meaningfully in relevant industry conversations
* Deliver monthly reactive commentary aligned to the industry news agenda and our live work, ensuring Wasserman has a consistent and credible voice in market.
* Create and manage content across social, email and outreach to support:  + Thought leadership  + Events and hosting  + Industry moments and partnerships
* Lead the awards strategy for B&P, including identifying opportunities, shaping narratives and managing submissions.
* Support lead development and nurture activity, working closely with senior stakeholders to help convert awareness and relationships into pipeline opportunities.
* Attend events and support wider Marketing and Outreach team to plan and deliver our pipeline.
** THE SKILLS AND EXPERIENCE YOU NEED
*** Ambitious, self-starting and highly driven, combining tenacity with considered thinking to create and produce inspiring, provocative and intelligent thought leadership.
* Commercially focused with a strong new business mindset, understanding the role that ideas, insight and thinking play in opening doors and supporting growth.
* Experienced in the agency landscape, with a clear understanding of how agencies position themselves, generate momentum and support new business efforts.
* Passionate about the trends and themes shaping brands and marketing, with a strong interest in sport, music and entertainment.
* Comfortable working independently with a high degree of accountability, and confident collaborating closely with senior leadership, anticipating needs and supporting them effectively.
* Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.
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