Influencer Marketing Activation Director

Company Description

With a history that dates back over 80 years,
Starcom
is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly,
Media Week's Agency of the Year 2023!

Publicis Groupe is seeking an
Influencer Marketing Activation Director
to lead influencer campaign execution for a
globally recognized client
with a portfolio of
iconic brands across Snacking, Petcare, and Food & Nutrition
.

This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client’s
marketing transformation journey
. You’ll play a key role in delivering best-in-class influencer activations across Europe — helping to
future-proof the client’s business
as part of Publicis’
Power of One model
, which unites media, production, data & tech, social, influencer, and commerce to create end-to-end PESO experiences.

You’ll oversee influencer partnerships for the
Pets portfolio
across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact.

The global team spans
70+ markets
, all working with one shared vision:
To build a better today, for tomorrow.

Leadership & Delivery

• Lead and manage the
  Influencer Talent team (three direct reports)to deliver influencer campaigns across UK and EU markets.

• Act as the
  primary client contact
  for all local influencer activations — ensuring alignment, communication, and accountability across markets.

• Oversee end-to-end campaign execution: briefing, talent selection, content approvals, compliance, and post-campaign reporting.

• Maintain high-quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.

Strategy & Collaboration

• Partner closely with the
  Influencer Strategy Director
  and
  PNE Hub Lead
  to translate strategic objectives into effective activations.

• Coordinate with the
  Paid Social Hub
  to integrate influencer boosting strategies and optimize content performance.

• Support in the development of the
  PCA (Post-Campaign Analysis)and continuous improvement of influencer programs.

Innovation & Industry Leadership

• Stay ahead of
  creator culture and platform trends
  to ensure activations remain cutting‑edge and relevant.

• Build and nurture strong relationships with influencers, creators, and agencies across markets.

• Contribute to innovation workshops, best‑practice frameworks, and ongoing thought leadership within the influencer and creator space.

• Strong experience in
  influencer, talent, or social media management
  — ideally within an agency or global brand environment.

• Deep understanding of
  creator ecosystems
  , social platforms, and influencer marketing best practices.

• Proven ability to lead large-scale activations across multiple markets.

• Strong background in
  talent management, negotiation, and relationship building
  with influencers and creators.

• Confident communicator — able to engage with senior clients, internal stakeholders, and external partners.

• Strong project management skills with high attention to detail, organization, and quality assurance.

• Experience with influencer and content management platforms (e.g.,
  Creator
  
  IQ, Traackr, or Tagger
  ) preferred.

• Passio…