Digital Account Planner

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Essence Medi Co is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy – built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

We are looking for a digital planner buyer to continue their career with us at Essence Medi Co, working on the ITV account. The ideal candidate is someone with a good working knowledge of paid advertising across a variety of digital channels (direct IO, programmatic, social and search). This person should have experience with activation and reporting but should still be keen to further their expertise across both.

The successful candidate will become part of an established team focused on driving innovation and executing best in class for their client. This role involves building ITV’s position as a go‑to source for streaming content, with a balance of brand and conversion‑based objectives covering content such as Love Island, Big Brother, Euros and many more hero content launches.

As part of the through ITV digital team, specialising in social, the role is varied. Digital planner buyers are expected to be proficient in at least some of these areas but will be given all the necessary training to help develop their skills further.

• Assisting on the development of detailed paid social media plans that align with client’s objectives and KPIs.
• End‑to‑end set up of paid social campaigns across relevant social platforms. The ideal candidate should be able to display a good base understanding of digital strategy & best practices across a variety of channels, objectives, formats, audience types etc.
• Working with the activation team to make recommendations around optimising campaign performance and pacing to ensure activity delivers as expected.
• Troubleshooting and optimising campaigns in order to improve performance as necessary.
• Working with the activation team to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
• QA’ing performance commentary that delivers valuable insight and recommendations to clients.
• Able to identify trends and recommend actions to capitalise/mitigate these trends as necessary.
• Assisting with more detailed analysis including end‑of‑campaign reporting, quarterly/annual reviews, and on standalone projects.
• Supporting with the strategic planning across other digital channels, working with the account director on campaign RTBs, testing, monthly reviews etc.

• Working closely with your line‑manager & the wider team to support the delivery of high‑quality work for clients. Actively contribute to client calls and become a valued and trusted member of their marketing team.
• Working with partners and attending regular platform training sessions to further develop your paid social skillset.
• Establish yourself as a go‑to contact integrating the wider digital planning team alongside the digital planning account director.

• Able to effectively manage your time whilst working on multiple projects simultaneously. Able to communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in‑person.
• Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and…