Senior Paid Search Executive

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships, and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.

The Senior Media Activation Executive is responsible for the execution of biddable media activity, building strong platform knowledge & supplier relationships to begin to autonomously deliver flawless testing and media plans, optimisation, and analysis. The Senior Media Activation Executive is also responsible for contributing to reservation-based buying of display media, working to innovate across this space and the biddable space in tandem.

• Effectively manage your designated search and biddable display campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance
• Ensure that wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained
• Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
• Grow your knowledge of search, paid social & programmatically bought display platforms such that you attain a detailed knowledge in all search and biddable media practices within the first 12 months in role
• Grow your knowledge of reservation-based buying of display media, including negotiating with publishers, and sending and receiving RFPs
• Interact effectively within your client team, and with the client & suppliers within your specific area of expertise, building solid external working relationships and establishing rapport
• Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to Biddable processes, tech, systems, and/or platform development)
• Conduct performance analysis, internal data maintenance, issue identification and solution development
• Manage your own time and tasks on a day to day and week to week basis with some guidance from your line manager
• Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action
• Gain a more detailed understanding of the client’s business over time and keep up to date with latest Industry news and be pro‑active in spotting trends, product releases, and other opportunities which could enhance our activity

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading…