Content Manager

The Content Manager will lead and execute a premium, insight-driven content strategy across Insignia and VCFC, ensuring consistent storytelling that reflects our luxury and financial payments positioning. This role will oversee editorial excellence, brand voice, and cross-functional collaboration to engage high-net-worth audiences, build credibility, and enhance brand visibility.

• Content & Comms Strategy:
  Lead the vision and plan for a cohesive content ecosystem supporting business goals across Insignia and VCFC.
• Brand Voice & Narrative Architecture:
  Author, proofread, and maintain all messaging across digital, print, executive communications, and PR to reflect the company’s luxury and financial positioning.
• Leadership & Editorial Excellence:
  Produce high-quality articles, reports, and insights that showcase expertise and resonate with HNWI audiences.
• Editorial Calendar Ownership:
  Oversee and coordinate content calendar across marketing, Lifestyle Boutique, and sales teams; manage timelines, workflows, and pipelines in collaboration with the Junior Content Manager.
• PR & Media Relations:
  Build and maintain relationships with top-tier financial and luxury media to enhance visibility and safeguard brand reputation.
• Cross-Functional Collaboration:
  
  Partner with Product, CRM, Marketing, and Sales teams to ensure unified storytelling across all client touchpoints.
• Compliance & Brand Integrity:
  Ensure all communications adhere to rigorous standards of accuracy, discretion, and regulatory alignment.
• Measured Impact & Engagement Optimisation:
  Track engagement, sentiment, and brand perception, refining strategy and content to maximize impact.

• Proven experience in luxury, financial services, or high-credibility sectors.
• Exceptional writing, editing, and storytelling skills across multiple channels.
• Experience managing content calendars and leading editorial teams or projects.
• Strong understanding of PR, media relations, and thought leadership positioning.
• Comfortable operating in regulated environments with high attention to detail.
• Strategic thinker with ability to translate insights into compelling, brand-aligned content.