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Planning Manager, B2B

Job in Greater London, London, Greater London, EC1A, England, UK
Listing for: WPP Media
Full Time position
Listed on 2026-01-17
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy
Job Description & How to Apply Below
Location: Greater London

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

Wavemaker B2

Bis looking for aPlanning Managerto join our growing team, tocreateimpactful cross channel campaigns and build your media planning skills.

You will be joining the Wavemaker Global B2B Practice which works across some of the largest B2B brands globally, focusing on media planning, strategy and activation.

Core Responsibilities
  • Develop an in-depth understanding of media channels including where, when and how to use them based on the client brief.
  • Have a skilled knowledge of Wavemakerand industry media planning tools and be able to train other team members.
  • Have a skilled understanding of industry bestpracticesand planningtheory.
  • Develop a fundamental knowledge ofWavemaker

    Purchase Journey thinking andProvocative

    Planning Philosophy.
  • Develop and execute media plans to support B2B marketing campaigns acrossall media channels.
Campaign management
  • Ownership of campaign activity including briefing teams, collating response, managing client’sdeliverables,and ensuring accuracy across all work streams.
  • Work closely with the planning and activation teams to ensure the day-to-day account is run efficiently and effectively.
  • Be able to bring in specialist teams where needed to work on briefs and client questions.
  • Ensure financial management processes are always excellent and met in a timely manner.
Effective communication:
  • Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Ensuring that all requests & queries are answeredwith accuracy and in a timely manner.
  • Support in managing Planning Executives to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career.
  • Manage relationships with mediapartnersandkey clients to ensure efficiency across campaigns and relationships.
  • Start to develop a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director.
Skills and Experience

AtWPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace

WPP &WPP Media’ssharedcorevalues:

  • Be Extraordinary by Leading  Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing  Growthand Development to Mobilize the Enterprise.
  • B2B Experience preferred
  • Strong organizational skills across to ensure smooth running of campaigns and clients comms.
  • Collaborative nature working with other Wavemaker teams to drive growth for clients and Wavemaker.
  • Breaks down complex technical information into understandable language, guiding others on best practice.
  • Applies knowledge of client, audience, channel, market and category to effectively delivery compelling multi-media plans.
  • Ability to present media strategies, campaign performance, and recommendations, both internally and externally.
  • Quicklyanalysingperformance data and pivoting strategies when needed to improve results.
  • Willingness to keep up with industry trends and technologies in the B2B landscape to continue to push our media planning and strategy.
  • Staying informed on new advertising technologies, platforms, and industry best practices.
  • Willingness to learn about a variety of B2B clients and what their main goals are.
  • Applies big picture thinking in work and proactively leverages an understanding…
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