Account Manager - Paid Search

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About Essence Mediacom: A Leading WPP Media Brand

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

As a Search Account Manager, you will be responsible for the coordination and delivery of your assigned client accounts across paid search campaigns whilst supporting the Search Account Director.

Making use of platform knowledge and account management practices, you’ll ensure effective management of projects to brief, schedule, budget and target. Ultimately, you’ll work to deliver best-in-class paid search programmes which exceed our clients’ expectations.

We are an expanding Search team working on Retail giant Boots with lots of strong ecommerce (Google Shopping) focus.

We are now looking for the new Search Account Manager to come and join the growing Search community in Essence Mediacom’s London Office.

What we think are 3 best things about the job..

• The opportunity to work across a well-known luxury brand.
• Working within a truly collaborative agency model with great opportunities for continued cross-media and performance marketing learning.
• A talented team supporting each other in implementing best-in-class, award winning campaigns, and has fun along the way.

In three months, you would have:

• Proven to be the day-to-day contact for your client products
• Ensured that client objectives and KPI targets are understood and optimised towards every day
• Taken ownership of your own workflow management, from brief to post-campaign analysis, striving for operational effectiveness

In six months, you would have:

• Proposed short and long term projects to develop the Google and Microsoft accounts and deliver improved performance.
• Supported the team lead with creating a Test & Learn innovation framework.
• Worked closely with client team members to deliver fully integrated media plans and client brief responses.
• Challenged inherited ways of working with your own ideas for improvement

In 12 months, you would have:

• Gained a complete understanding of the client’s business and their needs, and shaped the Search account strategy in line with it, whilst incorporating industry developments and market changes.
• Become an extension of the client’s team, providing added value for Paid Search and beyond.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

You are a team leader/inspirer who demonstrates a passion for their craft and a constant drive to expand your knowledge of the paid search landscape and your client’s business. You have significant and relevant experience in paid search, promote continuous innovation, and test & learn opportunities and a keen eye for detail. Excellent understanding of the strategic and tactical application of paid search and marketing in general.

You will have strong client-facing skills and a proactive attitude.

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