Influencer Marketing Activation Director

Company description

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest com

munications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history. Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation  Groupe relies on ten expertise concentrated within four main activities:
Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 103,000 professionals.

Publicis Groupe is seeking an Influencer Marketing Activation Director to lead influencer campaign execution for a globally recognized client with a portfolio of iconic brands across Snacking, Petcare, and Food & Nutrition
.

This is a rare opportunity to join a bespoke, integrated agency team at the heart of our client’s marketing transformation journey
. You’ll play a key role in delivering best-in-class influencer activations across Europe — helping to future-proof the client’s business as part of Publicis’
Power of One model
, which unites media, production, data & tech, social, influencer, and commerce to create end-to-end PESO experiences.

You’ll oversee influencer partnerships for the Pets portfolio across the UK and EU, ensuring creative excellence, flawless execution, and measurable impact.

The global team spans 70+ markets
, all working with one shared vision:
To build a better today, for tomorrow.

• Lead and manage the Influencer Talent team (three direct reports) to deliver influencer campaigns across UK and EU markets.

• Act as the primary client contact for all local influencer activations — ensuring alignment, communication, and accountability across markets.

• Oversee end-to-end campaign execution: briefing, talent selection, content approvals, compliance, and post-campaign reporting.

• Maintain high-quality standards across all influencer partnerships and ensure adherence to brand and legal guidelines.

• Partner closely with the Influencer Strategy Director and PNE Hub Lead to translate strategic objectives into effective activations.

• Coordinate with the Paid Social Hub to integrate influencer boosting strategies and optimize content performance.

• Support in the development of the PCA (Post-Campaign Analysis) and continuous improvement of influencer programs.

• Stay ahead of creator culture and platform trends to ensure activations remain cutting‑edge and relevant.

• Build and nurture strong relationships with influencers, creators, and agencies across markets.

• Contribute to innovation workshops, best‑practice frameworks, and ongoing thought leadership within the influencer and creator space.

• Strong experience in influencer, talent, or social media management — ideally within an agency or global brand environment.

• Deep understanding of creator ecosystems
  , social platforms, and influencer marketing best practices.

• Proven ability to lead large‑scale activations across multiple markets.

• Strong background in talent management, negotiation, and relationship building with influencers and creators.

• Confident communicator — able to engage with senior clients, internal stakeholders, and external partners.

• Strong project management skills with high attention to detail, organization, and quality assurance.

• Experience with influencer and content management platforms (e.g.,
  Creator
  
  IQ, Traackr, or Tagger
  ) preferred.

• Passion for innovation, creativity, and the evolving influencer landscape.

• Ability to lead, inspire, and mentor a team to deliver operational excellence and professional growth.

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step…