Revenue and Growth Manager, Social Platforms

Revenue and Growth Manager, Social Platforms

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

● Curiosity
:
We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

● Collaboration
:
Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

● Commitment
:
We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

Job Title:

Revenue & Growth Manager, Social Platforms

The Revenue & Growth Manager for WMUK (Warner Music UK) will be essential in the successful execution of our digital marketing strategies across all key platforms.

Reporting to the Growth Director, you will be responsible for working closely with Atlantic Records, Warner Music and more in the day-to‑day management and execution of platform campaigns, ensuring artists maximise their reach and engagement, which converts into tangible commercial results. You will leverage your strong operational knowledge of social platforms, audience development and campaign management to implement strategies, track performance, and bring new digital opportunities to life.

This role requires a proactive approach, strong execution skills, and a keen understanding of the digital music landscape.

Your day-to-day work will centre on supporting and executing platform marketing strategy, including:

• Campaign execution: Execute marketing campaigns across social, video, and DSPs by spearheading the end-to‑end delivery of partnership initiatives, while providing strategic ideation and support for label‑led artist campaigns.

• Data analysis & reporting: Support a data‑first approach by monitoring campaign performance metrics, utilising audience analytics, and preparing weekly performance reports. You will assist in identifying optimisation opportunities within platform mechanics and audience segmentation to support revenue growth goals.

• Platform opportunity scouting: Support the R&G team’s strategic roadmap by actively researching emerging platform opportunities and providing analysis on potential revenue drivers, including Social Commerce, Digital Tokens, and MCNs.

• Internal liaison & support: Work closely with label marketing managers and label streaming leads, providing them with the necessary tools, data, and guidance to execute effective platform campaigns. Assist the Growth Director in preparing materials to pitch for high‑value editorial support and partnership activations.

• Platform expertise: Maintain a deep, current understanding of the major music streaming and social platforms (e.g., Tik Tok, Spotify, You Tube, Apple Music). Serve as a primary resource for label teams on platform best practices, algorithm changes, and technical requirements.

• Platform relationship support: Assist the Growth Director in managing and maintaining relationships with platform partners by preparing meeting materials, coordinating follow‑ups, and tracking progress on strategic initiatives.

• Audience development: Work with the…