EMEA Mid-Market Marketing Manager

Title:

EMEA Mid-Market Marketing Manager

Location:

London N.B:
London based only. Not looking for candidates outside UK

Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skills and next‑generation technology to each business challenge.

We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.

“Across the globe, one thing is universally true of the people of Accenture:
We care deeply about what we do and the impact we have with our clients and the communities in which we work and live. It is personal to all of us.”
Julie Sweet, Accenture CEO

Together, we’re building something new, something brilliant, something bold as Accenture prioritizes the Mid‑Market as a driver of growth – and we want you to join us. Day in and day out, we build and broaden relationships with Mid‑Market clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

We will execute comprehensive marketing strategies and communication plans that target the mid‑market segment, driving client relationships, reputation and revenue. We will use leading technologies, lead with data and insights, and deliver best‑in‑class returns on investment. In doing so, we’ll become our own best credential – inside Accenture and out in the world.

You exemplify client‑centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate.

And most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations.

• Work with the EMEA Mid‑Market Captain to design, execute and lead integrated marketing and communications strategies for Accenture’s Mid‑Market clients
• Build marketing and client relationship plans for the UK Mid‑Market and support the cluster lead in the UK to find new clients, expand relationships, drive revenue and enhance reputation for a defined set of focus industries.
• Curate content, experiences and account‑originated campaigns
• Researching what we need to know about our key buyers, using tools like Linked In Sales Navigator to drive into new segments
• Using Accenture’s Syn Ops and other leading marketing technologies to help us know and prioritize our work
• Measuring our marketing against agreed‑upon metrics and using data and analytics for continuous improvement.
• Drive impact across our priority target accounts in the 5 industry groups

• Experience: Minimum 8 years as a Senior Marketing Manager or in ABM (Account‑Based Marketing), demonstrating strong strategic acumen, business acumen, and data/analytical skills. Experience working in Mid‑market (Small and Medium Enterprise) B2B Marketing is also essential.
• Technical Skillset: Proficiency with CRM systems (e.g., Salesforce, Hub Spot), Marketing Automation Platforms (e.g., Marketo, Eloqua), Syn Ops, MMS, and experience in generating leads through a Demand Generation Engine. Strong command of Excel, PowerPoint, and Microsoft Office Suite is also required.
• Background: A pure marketing background is preferred, rather than a primary focus on sales.
• Industry: Ideally, experience in Marketing within a telecommunications or a software & platform companies
• Marketing knowledge and industry experience in Banking, Insurance, Industrials, CRT (Consumer, Retail and Travel), Communications, Media & Technology, or Resources
• Experience driving demand generation, lead generation and sales through targeted marketing campaigns.
• Ful…