TikTok Manager

About the Company

We are working with a fast-growing, digitally native consumer brand within the beauty space, known for creating high-performing products with a strong, loyal community behind them. Built online and driven by social-first thinking, they have scaled by deeply understanding our audience and showing up where they actually spend time with Tik Tok playing a central role in their growth story.

Content, creators, and commerce sit at the heart of everything they do. They move quickly, test often, and aren’t afraid to push boundaries when it comes to storytelling and conversion. With Tik Tok Shop and LIVE commerce becoming major focus areas, they are investing heavily in building a best-in-class social commerce engine and bringing in talent who want real ownership and real impact.

They are now looking for a creative, commercially minded Tik Tok Manager to fully own and scale their Tik Tok presence end-to-end. This role is perfect for someone who gets Tik Tok culture, understands the Tik Tok Shop ecosystem, and knows how to turn content, creators, and LIVE shopping into results.

You’ll be responsible for shaping and executing the Tik Tok strategy across organic content, Tik Tok Shop, and Tik Tok LIVE - driving awareness, engagement, and conversion.

• Owning the Tik Tok channel strategy, content calendar, and day-to-day execution
• Concepting, creating, and publishing high-performing Tik Tok content (organic + paid-ready)
• Managing the Tik Tok Shop backend: product listings, pricing, stock alignment, affiliates, promos, and order flow
• Planning and running Tik Tok LIVE sessions (calendars, run-of-show, hosts, creators, products)
• Optimising LIVE formats for both engagement and sales
• Staying ahead of Tik Tok trends, sounds, formats, and commerce features
• Briefing, sourcing, and managing creators and UGC across organic, Shop, and LIVE
• Collaborating closely with creative, performance, and e-commerce teams to hit revenue goals
• Tracking and analysing performance across Tik Tok, Tik Tok Shop, and LIVE
• Managing community engagement, comments, and LIVE interactions
• Supporting product launches and campaigns through Tik Tok storytelling and LIVE drops

You’re equal parts creative and commercial - you love making content, but you also care about performance and results.

• 2+ years’ experience managing Tik Tok for a brand or creator-led business
• Hands-on experience with Tik Tok Shop Seller Center and affiliate tools
• Experience planning or hosting Tik Tok LIVE shopping sessions
• A proven track record of driving engagement and revenue through Tik Tok
• Strong understanding of Tik Tok algorithms, trends, and creator culture
• Confidence filming, editing, and directing short-form video
• Comfort briefing creators and appearing on camera when needed
• A commercial mindset with solid analytical skills

  We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

  The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.