Fitch Learning | Senior B2B Marketing Executive

Fitch Learning is a leader in financial services training. With unrivaled breadth and depth, the company delivers learning solutions for apprentices, graduates, and those with 10+ years’ experience in Financial Services. Our offerings include expert faculty, e-learning, coaching, and blended assessments, improving individual and collective business performance. Fitch Learning is a Fitch Solutions company.

Working at Fitch Learning provides the opportunity to be part of a global leader in financial education, committed to delivering cutting-edge training solutions. You'll collaborate with a team of experts dedicated to empowering professionals with the skills and knowledge needed to excel in the finance industry. By joining us, you'll be at the forefront of innovation in professional education, contributing to impactful learning experiences that drive career advancement and industry success.

Fitch Learning is seeking a B2B Marketing Executive based in our London office. This is a Senior Associate–level corporate role.

This is a key marketing role reporting to the Head of Marketing. You will gain broad experience across a wide range of marketing activities and channels, helping to position Fitch Learning’s offerings to leading financial services firms globally.

• Take ownership of the execution of B2B marketing initiatives, including managing marketing planning and execution for the Professional Qualifications business line
• Campaigns:
  Develop targeted and effective marketing campaigns to drive lead generation and engagement, utilizing all relevant channels across email, social, web and events
• Social media:
  Take ownership of the Fitch Learning brand social media presence and forward strategy, including preparing content for posts, prepare impactful copy, generate content in different forms of media, driving social following and engagement, and expanding the number of channels for the Fitch Learning brand, ultimately growing brand visibility, engagement and enhancing market sentiment
• Events:
  Organize and deliver high-quality webinars and corporate events - including being responsible for delegate communications, organization of agendas, speaker coordination, physical assets and run sheets
• Content:
  Conceptualize and develop short-form content in diverse formats and working across all stages of the marketing funnel to drive audience engagement and funnel throughput in a diverse variety of formats, including web, video, infographics, testimonials and reports
• Web:
  Manage B2B elements of the Fitch Learning website, including writing and updating content, creating pages and forms, using the CMS, and pursuing functionality enhancements
• Data:
  Utilize advanced data analytics to inform both strategic and operational decisions, leveraging insights to drive campaign innovation and adaptability, including using Conversion Rate Optimization (CRO) techniques to enable maximization of ROI and effectiveness
• Take on tasks and projects beyond core remit as business needs evolve - providing hands-on support across priority initiatives, processes, and ad-hoc projects to ensure team and commercial goals are met

• Proven experience in digital and data-driven marketing within education and financial services, with a commercial focus
• Experience in a B2B marketing environment, having had direct responsibility for lead-generating marketing campaigns using inbound, outbound and account-based methods
• Experience implementing a content marketing strategy
• Excellent copywriting and proofreading skills
• Experience with the use of digital marketing tools and social media to create audience engagement
• Experience in using analytics packages, e.g. Google Analytics
• Experience in marketing automation platforms, ideally Marketo
• Knowledge of Adobe InDesign, Photoshop, Premier Pro or similar graphics and video software
• Knowledge of CRM systems, preferably Salesforce
• Project management skills, including for event delivery
• Experience in using website CMS tools and basic HTML knowledge

• Exceptional attention to detail
• Demonstrable skills in harnessing the power of AI
• Audienc…