Retail Sales & Marketing Manager

As Retail Marketing Manager, you will develop and deliver long-term and annual marketing strategies across a diverse range of UK retail accounts, including Smyths Toys. Embracing diverse perspectives, you will use key trends and consumer insights to create adaptable marketing plans and support the commercial team in identifying new business opportunities.

You will lead retail marketing execution, across in-store, digital, influencer, and event channels, for all The Walt Disney Company (TWDC) franchises, focusing on both cross-category and individual initiatives, especially with Toy Specialists.

Central to your role is building collaborative relationships, ensuring every account partnership is inclusive and each voice is respected. Your efforts will support strategic growth in licensing sales for the EMEA business, contributing to a culture of inclusion and respect.

This is a permanent position located at our London office in Hammersmith, requiring four days of on-site attendance per week.

• Collaboratively implement the long-term regional marketing strategy for the relevant category and accounts, working closely with commercial, category, and franchise marketing teams to ensure all perspectives are valued and included.
• Foster strong, respectful day-to-day marketing relationships with key accounts, offering support to commercial teams as needed across other growth accounts and new business opportunities.
• Draw on a broad range of macro and micro trends, as well as audience, category, and retailer insights, to shape inclusive and effective marketing campaigns for DCP, aiming to achieve maximum ROI for all stakeholders.
• Ensure that all marketing activity within scope is aligned with regional franchise marketing campaigns as well as category, franchise, and global strategies, supporting a unified and diverse approach.
• Partner with the Senior Retail Sales Manager and the commercial retail team to engage and secure new retailers, focusing on expanding access to channel growth and maximising opportunities for all.
• Build and nurture positive, collaborative relationships with regional DCP teams by sharing local market information and providing regular updates to inform and enrich regional campaigns and strategies.
• Work constructively with other managers within the UK and regional teams, ensuring key accounts benefit from unique points of differentiation and that all team members’ ideas are respected.
• Responsibly manage the allocated marketing budget secured through AOP, ensuring fair and transparent allocation of resources.
• Engage with the integrated TWDC marketing community, regional partnerships team, licensees, and retailers to ensure marketing budgets and licensee promotional commitments are invested in ways that drive positive outcomes for all parties.
• Actively share best practice and campaign analysis across regional, local, and global teams, encouraging a culture of learning, openness, and continuous improvement.

• Degree-level education in a relevant field, or an equivalent combination of work experience, with a background in grocery and retail marketing considered essential. Experience in toys marketing is valued and welcomed.
• Demonstrated understanding of digital and social marketing, including experience working collaboratively with influencers.
• Proven track record of planning, executing, and evaluating innovative and inclusive marketing campaigns.
• Experience in the commercialisation of consumer products and/or retail environments.
• Evidence of building positive, effective relationships, leading and managing change, and fostering collaboration across departments to achieve shared financial targets and goals.
• Ability to provide clear, constructive direction and briefs to both internal and agency creative teams, and to manage feedback and approval processes in line with relevant brand and company guidelines.
• Competence in analysing data and consumer insights, drawing practical conclusions, and implementing recommendations to support business objectives.
• Strong financial acumen, with the ability to interpret P&L statements and contribute to quarterly forecasting.
• Comfortable…