Marketing Manager

Job Title: Marketing Manager
Location: London, UK
Experience
: 2+ years

Optimiser is a rapidly growing SaaS company offering innovative platforms including Optimiser CRM and Optimiser Touchpoint
, designed to streamline operations, improve engagement, and drive measurable results for businesses across industries. With a strong footprint in various industries, we pride ourselves on delivering highly configurable solutions tailored to each partner’s needs.

We are looking for a hands-on Marketing Manager with in-house B2B SaaS experience to drive product-led growth across the full funnel
, with a strong emphasis on top-of-funnel demand generation
. In this role, you will manage campaigns, optimise marketing strategies and lead cross-functional projects, ensuring alignment with business objectives. You will be a key player in shaping the company’s brand presence, demand generation and client engagement strategies.

Note:
We are unable to offer visa sponsorship for this role. You must have the permanent right to work in the UK to be considered.

1. Strategic Marketing Leadership & Campaign Management

Develop and execute the marketing strategy to drive brand awareness, lead generation, and pipeline growth, aligning all initiatives with sales and business objectives.

Plan, execute, and optimize end-to-end multi-channel campaigns—with a primary focus on top-of-funnel demand generation—across digital, paid (PPC, paid social), SEO, and email channels.

Own product-led campaigns and launches (e.g., Product Hunt), translating product capabilities into clear value propositions and use‑case‑led messaging for the market.

2. Content, Social & Product Marketing

Own the content engine: storyboard, produce, and manage a mix of short and long‑form content (thought leadership, product value, customer stories, case studies) and repurpose it effectively across Linked In, website, email, and video formats.

Create, plan, and manage engaging content and social media activities (including calendars, posts, banners, and short videos) to promote products, nurture engagement, and support campaign goals.

Develop and maintain product marketing assets, including landing pages, feature content, release communications, and onboarding/education materials to support product‑led growth (PLG).

3. Data-Driven Execution, Analysis & Optimization

Monitor, analyze, and report on campaign and channel performance using tools like Google Analytics and the marketing stack, tracking key metrics (CAC, ROI, conversion rates, engagement).

Continuously iterate and optimize campaigns, product messaging, landing pages, and content based on performance data to improve inbound lead quality and volume.

Prepare dashboards and present clear insights, trends, and actionable recommendations to leadership.

4. Market Research & Cross-Functional Collaboration

Conduct ongoing market and competitor research to identify trends, opportunities, and threats, informing strategy and content planning.

Maintain a tight feedback loop with Sales, Product, and Customer/Partner Success teams to refine messaging, ensure market alignment, improve conversion, and support business goals.

An online portfolio of reference campaigns and work (required)

2+ years of experience in marketing, preferably in B2B SaaS or technology.

Experience supporting joint go‑to‑market activity with partners, including co‑marketing or shared campaigns

Exposure to PR, awards submissions or brand‑led initiatives that enhance market credibility

Familiarity working alongside partners or third parties to extend reach and visibility

Opportunity to represent Optimiser’s leading technology solutions in high‑growth markets.

Career development and advancement opportunities.

Access to the latest tools and resources to manage partners, campaigns, and partnerships effectively.

Collaborative work environment with a supportive team culture.

30 days free trial. Nocredit card required