Senior Program Manager, Marketing Ops

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.

As a Sr. Program Manager, Marketing Ops, you will play a critical role in driving high-priority marketing initiatives from planning through execution. You'll serve as a connective tissue between strategic marketing leads, PMMs, strategy, channel owners, and creative teams—owning program timelines, aligning stakeholders, and ensuring projects land on time and on brief. You will ensure that programs are set up for success, roadblocks are resolved quickly, and leadership has visibility into progress and risks.

This role is perfect for someone who thrives in a fast-paced environment, loves orchestrating cross-functional work, and is passionate about an organized delivery of exceptional brand and product moments at scale.

• Program Setup & Execution Readiness:
• Develop, implement, and maintain project management methodologies (e.g. Agile for workflows, Waterfall for large launches) and processes, ensuring their consistent application across all marketing initiatives.
• Collaborate with the Director of Marketing Operations to ensure marketing programs are clearly scoped, resourced, and aligned across creative, channel, and product stakeholders. Partner with your counterpart in the US to deliver cohesive plans.
• Ensure all projects adhere to established governance frameworks, including clear roles, responsibilities, decision points, and escalation paths.
• Program Management & Cross-Functional Leadership:
• Lead end-to-end planning and execution of strategic marketing programs (e.g., product launches, campaigns, brand moments), partnering with channel leads (Ecomm, Social, PR, Retail, Blog, Media, etc), creative, and product marketing.
• Translate high-level strategies into integrated, actionable plans with clear owners, timelines, and milestones.
• Facilitate alignment across stakeholders and lead regular check-ins to track progress, surface risks, and drive decisions.
• Act as a strategic thought partner to marketing and creative leads, helping connect dots across programs and anticipate downstream needs.
• Facilitate key meetings, manage action items, and proactively remove roadblocks to keep projects on track.
• Ensure each project passes through the appropriate gates prior to moving to the next phase, or work proactively with the appropriate teammates to unblock the project in a timely manner.
• Strategic Program Support
• Partner with strategy and brand teams in the early phases of program planning to scope timelines, define work streams, and identify required resources.
• Help prioritize initiatives and ensure alignment between short-term execution and long-term brand goals.
• Act as an advocate for smart, sustainable marketing execution—balancing speed, quality, and clarity.
• Mission Control & Reporting:
• Serve as the central point of visibility for in-flight programs, keeping leadership informed and surfacing blockers or risks early.
• Implement and maintain robust project tracking systems and dashboards that offer clear visibility into project progress, risks, and resource allocation across the marketing portfolio.
• Maintain the single source-of-truth for the roadmap calendar of all marketing projects.
• Develop and present concise, to-the-point project reports, distilling complex information into actionable insights for leadership.
• Manage and optimize marketing project management tools (e.g., Asana, Workfront, Jira, Smartsheet), ensuring adoption and effective utilization across the team.
• Develop, maintain, and champion the use of standardized project templates and…