Head of Marketing; Maternity Cover

The Micro:bit Educational Foundation is looking for a Head of Marketing for a 12-month contract, to cover maternity leave.

• Implement the marketing strategy for the Foundation to grow both our commercial and not for profit audiences globally
• Be the leader of marketing thinking across the Foundation
• Continue to develop a brand strategy and narrative
• Manage/liaise with internal and external stakeholders

• Develop the Foundation’s understanding of our audiences
• Apply this understanding to targeted marketing activities working with the Product, Education and Partnership teams, Head of Global Channels and other colleagues as needed
• Manage all marketing operations – legal, data, budgets, processes – and provide visibility, planning and co‑ordination to marketing efforts across the organisation
• Ensure that how we build and communicate with our audience is incorporated into product thinking and projects
• Consistently review marketing activity to ensure that it is delivering impact versus objectives
• Routinely review with stakeholders across the Foundation to enhance and embed marketing priorities

• Lead on marketing and comms strategy for the Foundation’s key campaigns
• Measure and report on the performance and return on investment of marketing campaigns
• Lead on developing and delivering campaigns for major milestones eg project milestones, product launches

• Brand advocate and guardianship
• Manage external design services used by the various teams in the Foundation іхмет ensuring there is a consistent, co‑ordinated, and common look and feel.
• Develop and maintain brand narratives/messaging, and ensure there is a consistency of written style (as per brand guidelines) in external comms.
• Develop and manage brand assets, including photos, video and illustration and any printed items
• Responsible for localising marketing messaging and content for different geographies globally.

• Lead on the content plan, developing and delivering relevant and useful marketing content for our audiences, liaising with relevant colleagues and external partners to build stories and content
• Manage and work with the social media manager to lead the Foundation’s social media strategy
• Manage the Foundation’s email marketing, supporting colleagues to write and deliver the emails
• Manage the marketing content बू website
• Experiment with a variety of organic and paid‑for digital marketing, build appropriate future plans based on their performance, utilising and managing external resources if needed

• Deliver a micro:bit presence at relevant global conferences such as BETT and ISTE, working with relevant colleagues
• Identify proactive and reactive opportunities for press and public relations, utilising and managing external resources if needed
• Responsible for identifying relevant awards to enter and managing that process

• Belief in the Foundation’s mission to broaden participation in digital creativity and coding, with the aim of reaching more girls and under‑represented groups
• Ability to manage influence through persuasion, negotiation, and consensus building
• Entrepreneurial attitude, able to create something from scratch and see it through to completion
• Experience designing and executing strategy to achieve organisational goals
• Sound financial acumen
• Efficient, resilient, and flexible
• Experience ideally in the education sector, preferably in both a commercial and not for profit sector.
• Excellent communication and decision‑making skills
• Familiarity with social media development strategies, online content marketing, PR and events
• An exceptional level of attention to detail and excellent organisational skills
• Skills to analyse and monitor trends in the market
• 3‑5 years of experience in a marketing role either client side or agency
• Dedication to accessibility, diversity and inclusion through all the communications work we do

• Knowledge of the Edtech market
• Experience working in a global setting.

We encourage applications from all and we are particularly seeking applications from people who…