Customer Marketing Executive - Off Trade

Customer Marketing Executive - Off Trade (12 Months, Fixed Term)

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

This is a pivotal role where you get to bridge the gap between our iconic brands and the retail shelf. You’ll have the unique opportunity to own the shopper journey for two of the UK's most well known retailers—Waitrose and Co-op—creating omnichannel experiences that turn shoppers into brand advocates.

* This role is a Fixed term contract for a duration of 12 months.

As a Customer Marketing Executive, you will join a high-energy, creative team dedicated to bringing the Brown-Forman portfolio to life. You will be the lead shopper marketing activation for Co-op and Waitrose, moving beyond traditional trade marketing to deliver truly integrated, through-the-line (TTL) campaigns.

This role is built on radical collaboration. You will work hand-in-hand with Sales, Brand, Agencies to ensure our brands are executed with consistency and creative flair. The collaboration will involve some aspects of creative development, in-store focused media planning, onsite activity planning and execution which aligns with a customer fascia/retailer approach.

The role requires the ability to efficiently manage and prioritise your workload within the assigned channel / group of customers.

• Strategic Activation:
  Lead the end-to-end shopper marketing agenda for Co-op and Waitrose, developing tailored activation calendars that align with both retailer strategies and our brand goals.
• Omnichannel Excellence:
  Collaborate with sales and brand teams to create seamless shopper journeys across physical stores, retailer websites, and app ecosystems.
• Commercial Impact:
  Support the delivery of financial targets and contribute to monthly business reviews, identifying risks and opportunities within your specific accounts.
• Cross-Functional Collaboration:
  
  Work closely with the Customer media teams on media planning and creative development to ensure brand consistency while meeting specific retailer "fascia" requirements.
• Insight-Led Planning:
  Utilize Brand, Shopper and Category insights to inform situation analyses, ensuring every activation is designed to unlock value growth and solve customer challenges.
• Performance Tracking:
  Own the pre- and post-evaluation of activations, measuring success against KPIs and ROI to drive continuous improvement and "pioneer" new ways of working.
• Relationship Management:
  Build strong, influential relationships with retail buyers and marketing contacts at Co-op and Waitrose to secure "first-to-market" opportunities.
• Fast paced environment:
  Managing multiple projects and stakeholders, often to condensed time lines
• Collaborate on developing scalable digital programs which are customer-driven, operationally easy and consumer facing.
• Input into the situation analysis of customer, business issues and opportunities across the portfolio to inform the customer and channel activation strategies, and plans to unlock value growth.
• Collaborate on pre & post evaluation of activations to ensure that they deliver against agreed KPIs, Critical Success Factors and ROI.
• Play an active part in developing deeper cross-functional customer relationships with Buying and Marketing teams to ensure that brand / shopper activations are meeting customer strategies and challenges.
• Actively and regularly visit the trade including different channel concepts, seminars and champion the accounts within your remit, opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

• Interest and engaged about learning and understanding the grocery retailer environment
• Effective time management, project management and…