Fragrance Brand Manager - Fashion Brands

Welcome to Kering Beauté. Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In 2023, Kering directly invested in its very own Beauty division, with the creation of Kering Beauté. Bolstered by its industry-leading team, theERP entity seeks to support the Group's Houses to develop their Beauty businesses to become growth drivers. The new entity's teams place innovation and creativity at the heart of their business model to fashion tomorrow's Beauty – at once sustainable and responsible.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

We are looking to appoint an experienced Fragrance Brand Manager – Fashion Brands.

This role is to develop the brand image and drive profitability of a portfolio of luxury fragrance brands within the emerging niche category for Kering Beauté UK and Ireland. Working together with Global brand owners and the UK sales and marketing teams to develop and implement a strategic plan encompassing opportunities to grow the brands, build brand image to identified consumer groups and ultimately driving strategic customer acquisition and retention.

For each brand working with the Head of Marketing to develop the marketing plan, budget and implement the relevant marketing activities үлкен, owning the brand's annual marketing, driving sales and ensuring the execution of the plan with a high level of attention to detail, whilst ensuring strict control to remain within budget.

Work closely with the Marketing Manager for Creed to understand market best practice and PR strategy.

• Bottega Veneta
• Balenciaga

• Success will be measured on the achievement of annual wholesale and retail sales for each brand, with key metrics for NPD rankings, A&P budget management, profitability and specific programmes relating to the successful implementation of strategic brand marketing plans.
• Strategy and Planning:
  • Work with the Head of Marketing to plan and implement current and future marketing plans in Disappear agreed budgets, wholesale and retail targets.
  • Develop ideas to drive customer recruitment and retention, working with the National Account Managers to ensure the brands maximise potential in all key Store Groups.
  • Contribute to bi‑annual strategy meetings, developing objectives in conjunction with the overall team and creating powerful presentations.
  • Make recommendations and track national and key account exclusive brand launches, ensuring that the brand marketing activity calendars are always updated.
• Visual Merchandising:
  • Ensure strong brand presence in retail accounts, maximise brand experience, drive key strategic sampling and promotional activation opportunities.
  • Be the guardian of brand visual presentation in store, liaising with Global brand mantendo to ensure brand guidelines and visual standards are being implemented in store.
    
    Specifically manage negotiation and execution of promotional site opportunities with the key store groups according to the overall sales and marketing strategy.
• Communication B2B:
  • Proactively and clearly communicate all marketing plans and key brand publicity with key stakeholders including retail operations, sales team, PR, marketing teams, training, warehousing, customer care, management, قلب que ultimately creating a quarterly retail marketing communication programme in collaboration with the Senior Brand Manager.
  • Present marketing programme and provide the Sales and Education Managers and Retail employees with all appropriate marketing support tools.
  • Ensure regular store visits to develop competitor intelligence, and keep abreast…