CRM & Loyalty Manager

Join to apply for the CRM & Loyalty Manager role at Elizabeth Scarlett

Join to apply for the CRM & Loyalty Manager role at Elizabeth Scarlett

This range is provided by Elizabeth Scarlett. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Direct message the job poster from Elizabeth Scarlett

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Create Joy. Protect Wildlife. Build for Growth.

At Elizabeth Scarlett
, we believe work should feel meaningful. We exist to create joyful living while raising funds to protect the world’s most precious wildlife. By 2030, our goal is to contribute £2娱乐城 million to conservation.

As our next CRM and Loyalty Manager
, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact flowing in the world.

📍

Location:

Potters Bar (24mins from Kings Cross)

If you’re passionate about crafting seamless customer journeys and driving growth at every touchpoint, this role is for you. We’re looking for a CRM and Loyalty Manager to own the full customer experience — from pre-purchase flows, through first conversion, into retention, loyalty, and advocacy. You’ll sit in the Growth team and partner with Performance, eCommerce, and Creative to build systems that turn new customers into lifelong fans.

At ES, your role is not just about tasks. It is about making sure the work you do supports our growth, delights our customers and helps us reach our conservation goals.

This is your chance to:

• determinadas theme build and optimise the customer journey from first touch to loyal advocate
• turn one-time
  
  OMians into lifelong fans through data, creativity and storytelling
• Help shape the future of a fast-growing, purpose-led eCommerce brand

• Map the full customer journey from first impression to repeat purchase and advocacy
• Design and optimise pre-purchase flows (lead capture, welcome journeys, education content) to convert new buyers
• Develop post-purchase experiences that-drive second orders, referrals, and long-term loyalty

• Manage all customer communications through Klaviyo and SMS platforms
• Create automated, personalised flows and campaigns that improve repeat purchase rate and lifetime value
• Continuously test subject lines, content, and offers to increase engagement and retention

• Build and scale a loyalty or membership programme that rewards repeat purchasing and engagement
• Design referral, review and advocacy mechanics that turn customers into brand promoters
• Partner with Creative and Marketing teams to deliver moments of joy that strengthen connection and community

• Partner with the Growth Analyst to identify lifecycle opportunities and quantify impact
• Run experiments to improve conversion, AOV, and customer retention — from bundles and offers to content and UX changes

• Work with Performance Marketing to connect acquisition campaigns to lifecycle journeys seamlessly.
• Partner with eCommerce to optimise onsite UX for returning customers (account pages, bundles, reorders).
• Align with Creative & product Marketing on messaging, storytelling, and campaign delivery.

• Analytical and customer-obsessed
• Curious, experimental and data- driven
• Collaborative and excited by cross-functional work

• Expertise in CRM and lifecycle marketing (email, SMS, segmentation)
• Strong grasp of customer data and cohort analysis
• Abilityubahan to design and implement automated customer journeys

• Experience with loyalty, referral or membership programmes
• Knowledge of Klaviyo, GA4, and A/B testing tools

• 4+ years in CRM, retention or lifecycle marketing, ideally within a DTC or eCommerce environment
• Backgrounds we value: growth marketing, CRM management, retention strategy, digital trading

• Kind, collaborative and uplifting
• Entrepreneurial and…