Senior Creative strategist

Location: Greater London

Senior Creative strategist page is loaded## Senior Creative strategistlocations:
London - King - Ampersand time type:
Full time posted on:
Posted Todayjob requisition :
R026580
** Craft:
** Marketing
*
* Job Description:

** Candy Crush is on a mission to deliver bold, insight-driven creativity that fuels our growth, deepens player love, and elevates Candy into a true global entertainment brand. As the world of Candy expands, we’re raising the bar for what creative excellence looks like inside mobile gaming—and across culture.

To support this ambition, we’re hiring a Senior Creative Strategist to join Candy Crush Saga’s Brand Strategy & Creative team. This role is instrumental in shaping the strategic backbone behind our marketing; ensuring our work is insight-led, creatively ambitious, culturally relevant, and truly impactful.

This is a highly visible role, partnering across Insights, Analytics, Integrated Planning, Product Marketing, and GTM to bring the creative strategic vision to life.### Your Role Within Our Kingdom We’re looking for a culturally sharp, creatively ambitious strategist who thrives on transforming insight into powerful ideas. Working closely with the  Brand Strategy & Creative Director, you will help define the strategic direction for Candy Crush Saga’s brand and creative work;

ensuring clarity, coherence, and creative excellence throughout the organisation.

You will partner deeply with teams across Candy Crush to set the foundation for great marketing: from generating strategic insights, to shaping briefs, to crafting comms strategies, to analysing brand health, to developing award-winning narratives that showcase the craft behind our work.

This is the strategic engine for Candy’s creativity - perfect for someone who loves ideas, culture, insight, and elevating the work from the very beginning.### Skills to Create Thrills
** Brand & Creative Strategy
*** Define and strengthen Candy Crush’s brand positioning and architecture to guide long-term storytelling and campaign development.
* Craft clear, inspiring strategy documentation that aligns cross-functional teams and elevates creative decision-making.
* Unlock opportunities for radical, culturally relevant thinking that pushes Candy’s creative expression forward.
** Insight & Knowledge Development
*** Partner with Player Insights and Analytics to identify emerging trends, motivations, and behavioural shifts that shape our brand and campaign strategies.
* Lead deeper research programmes (e.g., ethnographies, DAT evolution) to expand our understanding of current and future players.
* Synthesise data into actionable, inspiring narratives that fuel creative briefing and ideation.
** Briefing & Creative Development
*** Craft high-calibre, hypothesis-led briefs rooted in player insight and business ambition.
* Lead brainstorms and strategic workshops to inspire new ideas and challenge teams to think bigger.
* Ensure strategic coherence across all creative work streams, from tentpoles to brand-building to seasonal campaigns.
** Comms Planning & Integrated Rollout
*** Collaborate closely with Integrated Planning to ensure rollouts are idea-led, not channel-led.
* Develop comms and messaging frameworks that translate brand and creative strategy into cohesive execution across earned, owned, and paid channels.
* Help elevate GTM planning by advocating for insight-driven, consistent, effective storytelling.
** Brand Health & Performance Insight
*** Own the narrative around brand health results, ensuring insights are clearly communicated and actionable for senior stakeholders.
* Work with Analytics to interpret campaign performance and identify the strategic implications that inform future creative work.
* Champion measurement approaches that help us better understand how brand-building and cultural impact connect to business outcomes.
** Creative Effectiveness & Award Submissions
*** Identify award opportunities and lead the development of submissions that highlight Candy Crush’s creativity, craft, and effectiveness.
* Raise the profile of Candy Crush Saga’s marketing within King, Microsoft, and globally across the industry.
* Help build internal belief and external…