Director, Brand & Communications

Director, Brand & Communications, London

Acuity Analytics is investing in brand and communications as a core driver of growth, reputation and long-term client relationships.

The Head of Brand & Communications is accountable for setting and leading Acuity’s global brand, external and internal communications, and content strategy, ensuring the firm presents a clear, confident and commercially relevant narrative to clients, partners, talent and employees.

This role owns the top-line proposition and corporate narrative for the group, establishing consistent standards, governance and decision-making across brand, communications and thought leadership. It ensures that what the firm says externally and what employees hear internally are aligned, reinforcing clarity, credibility and confidence in Acuity’s direction.

This is a senior leadership role with a mandate to set direction, raise standards and make judgement calls, working closely with the Global Marketing Director and senior stakeholders across the business.

For the right candidate, this is a rare opportunity to shape and build a function with deep strategic importance.

What This Role Owns

• Brand, Communications and Content across Acuity Analytics, including:
• Corporate brand strategy and proposition
• External and internal communications (including crisis communications)
• Public relations and reputation management
• Thought leadership, content and social channels
• Brand governance, processes and standards
• Top-line narrative for clients, prospects, talent and partners

KEY RESPONSIBILITIES

Brand strategy, proposition and governance

• Own and evolve the Acuity Analytics corporate proposition, ensuring it clearly reflects client value across business units.
• Lead brand rollout, governance and decision-making globally.
• Put in place practical processes and standards so brand and communications operate as a well-run system, not a collection of requests.

Content, thought leadership and social

• Define Acuity’s thought leadership and content strategy, anchored in priority client problems and commercial goals.
• Own all corporate content, including flagship reports, executive content and social channels.
• Ensure content supports sales conversations, strategic accounts and marketing-generated pipeline.

Corporate communications, PR and reputation

• Own external corporate communications, including announcements, executive positioning and crisis communications.
• Lead PR strategy and manage agency partners against clear outcomes.
• Advise senior leadership on reputational risk and messaging decisions.
• Lead communications activity around major moments, including results announcements and investor events where required.

Internal communications

• Own internal communications strategy and delivery.
• Ensure internal messaging supports understanding of strategy, performance and change.
• Maintain strong alignment between what we say externally and what our people hear internally.

Commercial and sales enablement alignment

• Own or jointly own sales enablement materials, ensuring consistency with the brand and proposition.
• Work with Marketing and Sales leadership to link brand, content and campaigns to measurable commercial impact over time.

Leadership and collaboration

• Lead, develop and set high standards for brand, content and internal communications teams.
• Partner closely with the Global Marketing Director with a clear mandate to raise ambition and execution.
• Work directly with business unit leaders to ensure the brand reflects real client value, not marketing theory.

What Success Looks Like

Within 12–18 months:

• Acuity has a clear, well-articulated proposition that is consistently understood across the business and reflected in external communications.
• Brand and communications activity is focused and prioritized, aligned to the firm’s growth strategy and commercial objectives.
• Thought leadership, PR and content strengthen Acuity’s credibility with senior audiences in priority sectors and accounts.
• Internal communications support clarity and confidence around strategy, performance and change, with no disconnect between internal and external messaging.
• Brand, communications and content are recognized internally as commercially…