Customer Marketing Manager; Convenience & Cash and Carry

Customer Marketing Manager (Convenience & Cash and Carry)

Campari Group is looking for an Off Trade Customer Marketing Manager to join the growing Channel & Customer Marketing team based in London. This role will be key to unlocking opportunities predominantly across our portfolio of Spirits focusing on Wray & Nephew, Magnum Tonic Wine and Aperol within the Cash & Carry and Convenience channel. The successful candidate will understand our brand and customer goals and execute activation and POS plans with excellence to reach our target consumer.

• Support the Annual Commercial Planning cycle to develop and deliver Strategic Channel/Brand Activation plans for priority portfolio brands aligned to brand and channel objectives.
• Use consumer, shopper and customer insights to develop activation plans across the Off Trade channel.
• Align plans to path to purchase strategies and key sales drivers.
• Build channel/brand plans with SMART objectives, strategies and key initiatives.
• Develop activation briefs and lead brief & execution with agencies and key customer contacts.

• Contribute to design and execution of best‑in‑class channel/customer activation tailored by the commercial team.
• Manage day‑to‑day point‑of‑sale and gifts‑with‑purchase from creation to stock management.
• Manage a defined group of agencies, ensuring value for money through framework service agreements and rates.

• Ensure brand visual identities and communication guidelines are properly controlled and executed.
• Sign off all communication/POS materials following the RASCI process.
• Monitor, track and evaluate activity success against agreed objectives, KPIs and ROI.
• Use consumer research and data to evaluate activation success.
• Track and manage the activity budget, including PO raising.

• Build and maintain excellent relationships with Account Controllers/Managers and foster partnership in channel and key customer plans.
• Establish relationships with key customer contacts to ensure activation compliance.
• Provide timely communication to sales teams, including face‑to‑face updates.
• Conduct regular trade visits for effective program execution and competitor insights.
• Report and analyze brand performance within the channel and recommend remedial actions.

• Work closely with Brand Marketing Managers to ensure clear communication and understanding of performance and plan delivery.

• Reports to Channel Marketing Manager (Off Trade).
• Other internal relationships: broader Customer Marketing team, Bartender Advocacy and Insights teams, UK Brand team, UK Off Trade Commercial team, Global Channel & Customer Marketing teams.
• External relationships: creative and production agencies, Tier 1 customers (e.g. Booker, Dhamecha, Londis, Nisa).

• 3+ years of Marketing or Commercial experience, preferably in POP activation or execution.
• FMCG or drinks industry background with channel/category dynamics at POP.
• Customer/Shopper Marketing or commercial experience in field or national account sales.
• Experience in Off Trade ‘Retail’ channel.
• Agency and budget management experience.
• Understanding of Shopper Dynamics, building/ shaping activation plans aligning brand and customer goals.

• Dynamic, confident, good communicator and team player with independence.
• Excellent organisational skills, managing multiple projects and priorities.
• Insight‑driven, able to use consumer/shopper or category insights.
• Results‑driven, committed to exceeding goals and targets.
• Pragmatic and problem‑solving mindset.
• Self‑starter with a proactive, can‑do attitude.
• Strong cross‑functional collaboration abilities.
• Commercially aware with ROI‑focused activity implementation.

At Campari Group we believe in building more value together, seeing diversity in all forms as a source of enrichment. Our employment policies and practices ensure equal employment opportunities in all aspects of employment without regard to race, religion, creed, color, national origin, ancestry, physical or…