Senior Marketing Manager - Events

About the opportunity

The world depends on digital infrastructure. We empower the people who invest, plan, build, design and operate it to make better decisions in a fast moving and complex environment. To achieve this, we collaborate with and connect the most important stakeholders in the global technology and services supply chain, curating and creating always‑on content, learning and events that support the mission‑critical workforce.

We have been publishing content, L&D programs and running events exclusively for the data centre industry since 1998. As such, we are a trusted source of information for industry insiders across the world. Our web traffic is over 15,000,000 each year and we engage an active database of 300,000+ professionals across the digital infrastructure ecosystem.

We help organisations who want to influence this market build highly targeted, underwritten, multichannel marketing campaigns that are aligned to modern B2B tech‑buyer journeys. They deliver attributable pipeline and revenue impact that our sales intelligence platform reports in real‑time.

DCD Academy, provides corporate learning and development solutions that are tailored to our clients, improving operational performance and reducing staff turnover. The operational impact is reported vs industry benchmarks to ensure long‑term and scalable learning solutions.

The Marketing Manager – Events role will work across our DCD Connect face‑to‑face event series, developing and delivering the marketing strategy to drive event registrations of the highest quality (for paid and VIP attendees), whilst laying the groundwork for the expansion of our live events division.

Campaign Planning & Execution

• Lead marketing planning and delivery for DCD Connect events across EMEA and MENA, leveraging event marketing communication to drive event attendance from the highest‑quality audience of senior data centre decision makers
• Work with stakeholders to generate compelling event marketing concepts, messaging and outputs
• Write compelling copy and be able to edit promotional material
• Build & manage highly targeted audience marketing lists and tailor marketing communication to suit key personas
• Work with DCD Partners and speakers to create compelling, measurable influencer marketing campaigns to help influence overall client ROI
• Coordinate the production of event marketing collateral & digital assets for events (Websites, Brochures, leaderboards, MPUs, social cards, etc)
• Leverage systems and drive their development to deliver against goals e.g., CRM, events booking system, marketing automation
• Drive the adoption of new marketing methods and technologies, generating the best possible marketing return and customer experience
• Work closely with the Events Director and Head of Marketing on event delivery and messaging
• Collaborate with project teams across the wider business to design best‑in‑class delegate journeys, from making bookings to at‑event experience
• Proactive member of broader events project team, providing ideas and feedback beyond marketing elements of project

Reporting & Budget Management

• Consistent reporting and metrics tracking against set campaign KPIs, feeding back to senior stakeholders across the business
• Produce post‑event reports capturing key marketing statistics and introduce process improvements
• Event Marketing Budget management

Management & team development

• Brief and update wider project teams on marketing initiatives across the DCD Connect portfolio
• Centralise marketing strategy by working with regional colleagues to drive global best practice
• Cultivate a high‑performance culture by providing dedicated coaching, mentorship, and professional development to junior team members, ensuring continuous skill elevation across the department
• Strategic Leadership:
  Spearhead the marketing strategy for the portfolio, ensuring all campaigns are aligned with commercial growth targets and overarching business objectives
• Proactively identify and execute on untapped growth levers across audience acquisition, data enrichment, and digital channels to scale our market presence
• Leverage data‑driven insights to influence long‑term business…