Mobile App Marketing Data Analyst

Gambling, Gaming, Marketing, Media & Creative/Digital, Online Gaming

Our client is a global igaming organisation which cultivates a fast-paced, collaborative environment where innovation drives everything they do. Their teams are passionate about delivering top-tier gaming experiences, leveraging data-driven insights, and staying ahead in an ever-evolving industry. As they grow, they’re looking for talented professionals to join them - driving performance, creativity, and excellence across all areas of the business.

They are seeking a Mobile App Marketing Data Analyst to join their Marketing Data & Analytics team. In this role, you will support the Senior Marketing Analyst and the Head of Mobile on the delivery of Mobile campaign insight and marketing recommendations to the global marketing teams to drive marketing campaign optimisation, improve marketing efficiencies and highlight crucial trends.

This role has a strong focus on In-App Marketing data analytics. This requires you to be an adept communicator with the ability to prioritise multiple projects and managing stakeholder expectations, and significant subject-specific knowledge of App Marketing. We are looking for a proactive individual with strong technical skills in data analysis, experience of multi-channel marketing mix and a passion for staying abreast of industry trends.

• Identify trends, insights, and opportunities for optimising Mobile and In App marketing strategies at a campaign level across mainly digital performance channels for all GEOs. Support the Mobile Marketing Team to use existing Mobile and In App campaign data to identify and build sophisticated profitable optimisations to enable better future targeting, and lead the data elements of annual budgeting and forecasting
• Create, manage, and maintain marketing performance dashboards (using SQL in conjunction with tools like Tableau, Power BI, or Google Data Studio) to visualise marketing KPIs and other metrics to present campaign PCASs and for easy BAU reporting access by stakeholders.
• Support the Senior Marketing Analyst on requests from channel and country marketing teams, senior management, and other stakeholders and analyse digital/product and offline marketing campaign datasets and present the subsequent marketing results/insights and campaign optimisation recommendations back to the stakeholders, explaining complex data and insights in a clear and actionable format.
• Work with senior stakeholders to identify and develop business and marketing metrics and data/performance visualisations that will better track marketing and business performance.
• Identify trends, insights, and opportunities for optimising marketing strategies at a campaign level across mainly digital performance channels for all GEOs.
• Using a combination of tools (customer database, MMPs i.e Appsflyer, Google Analytics, other marketing platforms, etc.) to analyse customer journeys – both through the marketing acquisition and retention funnel allowing for better customer segmentation/personalisation, enhanced profitability and future targeting of lookalikes at scale ideally
• Managing relationships with multiple internal stakeholders based all over the world.
• Clean, transform, and prepare data for analysis to support the above
• Identify opportunities for process improvement or increased automation and efficiency through advanced technical solutions
• Provide training and support to the marketing analysts in the team and country and channel managers on BI/marketing analysis (MA) tools and reports.
• Stay updated with industry trends and advancements in BI/MA technologies and methodologies to continuously improve BI/MA processes.

• 4+ years in a data driven mobile/in-app marketing role (e.g. marketing analyst/insight analyst/data analyst) within a digital marketing environment (i.e. working for a digital performance or full-service media agency) or client side ideally from an e-commerce, high volume digital/online first transactional business.
• A demonstrable track…