Channel Marketing Manager Trade

Channel Marketing Manager – On Trade at Campari Group.

Campari Group is a leading global brand spirits company with a portfolio of more than 50 premium and super-premium brands, operating in over 190 markets worldwide. The company is headquartered in Milan, Italy and employs approximately 4,700 people across 25 manufacturing plants and 26 countries’ distribution networks.

This role leads the On Trade Channel strategy and execution for Campari’s priority portfolio. The Channel Marketing Manager will coordinate long‑term (3‑year) channel strategy and short‑term annual channel planning, working with cross‑functional teams in Brand, Commercial, Business Intelligence, Finance and external agencies to deliver brand growth and channel performance.

• Drive actionable insights in collaboration with global and local insights teams and agency partners to inform channel plans.
• Lead the development of overall channel strategy and activation plans for the priority brand portfolio.
• Oversee execution of channel activation plans in line with outlet segmentation and the Perfect Store model.
• Conduct rigorous pre‑ and post‑evaluation of major activations to maximise ROI and brand equity.
• Create effective SKU and activation strategies for key moments of the year, aligning with commercial team customer alignment.
• Manage and coach the On Trade team to foster high‑performance culture and development.
• Lead the Campari Academy team, overseeing advocacy programmes and internal hospitality events.
• Collaborate with the On Trade commercial, brand, BI and finance teams to integrate omni‑channel thinking.
• Manage agency relationships and control channel/brand agency contracts.
• Collaborate with finance, logistics and sales on A&P management.

Reports to the Consumer, Channel & Customer Marketing Director.

• CCCM Brand, Insights, IMC and Off Trade Teams
• Commercial Teams (Mostly NOT/RTM and IFT)
• Category Teams
• Finance
• House of Brands (Global)

• Priority partner On Trade customers – including National On Trade, IFT and Route to Market.
• Creative/Experiential activation agencies.

• 7+ years of Channel & Customer Marketing or commercial experience, preferably in POP activation or execution; agency experience a plus.
• On Trade channel or drinks experience – mandatory.
• Proven leadership experience managing teams at different seniority levels.
• Portfolio brand and channel management with ability to handle multiple priorities.

• Strong people and functional leadership.
• Dynamic, confident and excellent communicator.
• Team player with cross‑functional collaboration ability.
• Excellent organization, managing multiple projects and priorities.
• Consumer‑/insight‑driven, able to translate data into channel plans.
• Commercially astute with ROI focus.
• Results‑driven and committed to exceeding goals.
• Pragmatic problem‑solving mindset.
• Mobility to other business units a plus.

Campari Group is committed to equal employment opportunities and has achieved Fair Pay Certification. We value diversity in all its forms and ensure that our employment practices promote fairness and inclusivity.

Your application will be assessed based on your abilities, expertise, knowledge, and experience, not on any confidential or proprietary information. You must not disclose proprietary information. If asked a question that would require such disclosure, you must decline to answer.

Please refrain from contacting Campari’s executive leadership or HR directly. The Talent Acquisition department handles all recruitment. Our preferred suppliers list is at full capacity. If you would like to be considered for future opportunities, please submit the online form provided.