Marketing Director And EU Direct

About Us

Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bare Minerals, BUXOM, and Laura Mercier. Operating in 40+ countries, we're a truly global business. Our headquarters are in New York, with additional locations in major cities worldwide.

We love our brands and are embarking on a powerful shift:
To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to stark honesty, co-creation, and making a sustainable cultural impact.

People here are passionate, entrepreneurial and most of all, bold. This is an inspirational group of talented, silo-busting, confident and humble people, working together to build something better. We are looking for the best talent to join us on that journey. We believe we can accomplish more when we #Face Forward Together!

Objective of the role

As Marketing Director, you will take ownership of strategic and operational marketing for the UK. By adapting to the global brand vision, you will be responsible for driving brand awareness and market growth through data-driven insights, consumer trends, and competitive analysis.

With a focus on Digital, you will lead across all consumer‑facing channels and will work in strong, strategic partnership with the General Manager.

As the leader of the Marketing team, you will be a strong relationship builder with excellent communication skills and foster cross‑functional working partnerships with local, international and global colleagues to deliver the business objectives. Work closely with the global integrator to customize brand strategy for the UK market.

• With a 360 approach lead a comprehensive UK marketing strategy aligned with business objectives.
• Drive the planning, execution, and optimization of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Shape NPD launch activations aligning with both industry standards and business objectives.
• P&L responsibility for marketing budgets, lead the planning and phasing process. Ensure effective allocation of resources and maximize ROI.
• Optimize data and performance tracking - KPIs, ROI, consumer insights, and competitive intelligence.
• Collaborating with local commercial team to develop and implement strategies that drive sell‑out by maximizing sell‑in opportunities, contributing to overall business growth.

• Drive digital excellence in how we bring our brands and brand activities to market across all channels including retail.
• Lead the Visual Merchandising team to ensure activations deliver impact at point of sale and support in delivering retail sales objectives.
• Raise brand awareness, accelerate conversion and consideration, and create memorable brand moments.

• Lead the UK communications strategy to support in building brand awareness, consumer engagement and building relevancy within local market with clear objectives & KPIs.
• Build a strong working relationship with global partners to foster creative thinking, support consistency in strategy and synergy in execution.

• Oversee the planning and delivery of retailer marketing plans across the market.
• Cultivate and support relationships with key retail partners, ensuring cohesive brand messaging and activation across all channels.
• Set objectives and KPIs for campaigns; reviewing post‑campaign results to ensure strategy evolves to ensure we deliver business goals.

• Shape category objectives and strategies. Develop growth plans for hero categories & SKUs as well as the integration of NPD.
• Lead NPD forecasting in partnership with demand planning & commercial teams.
• Maintain & share competitor and trend awareness in market.
• Partner with Demand Planning to build and maintain annual category‑level retail forecast, adjusting as needed to ensure alignment and achievement of overall UK sales target.

• Lead, mentor, and manage a dedicated marketing, communications and VM team to ensure the effective execution of business objectives & KPIs.
• Focus on cross‑functional, regional and global…