Marketing Executive, Estée Lauder - Travel Retail West

An exciting opportunity has arisen within Travel Retail West to appoint a Marketing Executive for the Estée Lauder brand. The role will report to the Regional Marketing Manager and is based in our London office, with a hybrid working model (3 days in‑office).

• Support the Regional Marketing Manager and Product Manager in delivering end‑to‑end Go‑to‑Market execution for launches and hero campaigns across Skincare, Makeup, and Fragrance.
• Coordinate 360° campaign deliverables, ensuring the timely rollout of in‑store activations, visibility assets, and online support plans.
• Own executional elements of collateral production (showcards, shelf talkers, digital screens, and eventing materials), ensuring brand consistency.
• Manage on‑counter eventing from planning through to execution, collaborating with Education and VM teams to deliver exceptional consumer experiences.
• Support in creating launch packs to brief Sales, Beauty Advisors, and Field teams on new Go‑to‑Market plans.
• Support with activation post‑campaign analysis, tracking performance, competitive activity, and learnings to strengthen future activations.
• Support accurate marketing spend management through ownership of the PO process and budget tracking.
• Assist in the preparation of brand meetings and internal presentations, ensuring all updates and materials are delivered on time and to a high standard.

• Partner with Product Managers and Demand Planning to ensure accurate forecasting and calendarisation of non‑saleable materials (samples, GWPs, collateral).
• Monitor supply availability and highlight out‑of‑stock (OOS) issues, along with managing allocation tracking with the Sales team on a bi‑weekly basis.
• Develop usage plans for excess GWPs and stock to drive strong sales results.

• Support digital campaign management, including asset creation, approvals, and performance tracking.
• Assist in the execution of PR and communications initiatives, providing strategic input and ensuring alignment with brand storytelling and regional priorities.
• Coordinate content for the Monthly Retailer Social Calendar, ensuring consistent messaging and amplification of brand campaigns.
• Support the activation and reporting of Retailer Loyalty Programmes, ensuring alignment with commercial and marketing objectives.

• Support the Product Manager with inflight business end‑to‑end from assortment planning and presentation preparation to advertising and artwork supply.

• Deliver regular reporting and insights to track brand, campaign, and commercial performance, ensuring visibility of results and continuous improvement opportunities.
• Conduct competitive intelligence on new launches, TREX offers, and activation performance across the region.
• Provide budget and collateral shipment tracking reports to support accurate marketing spend management.

The successful candidate will be highly organised, proactive, and collaborative, thriving in a fast‑paced, dynamic environment. They will possess strong communication skills, a hands‑on approach, and a genuine passion for delivering excellence across multiple work streams. A natural team player who builds effective relationships and works confidently across functions, with a keen eye for detail and a solutions‑oriented mindset, will help turn ideas into impactful activations that elevate the Estée Lauder brand in Travel Retail.

• Proven experience supporting Go‑to‑Market execution, retail activations, and visual merchandising initiatives.
• Exceptional organisational and project management skills, with the ability to manage timelines and deliverables across multiple stakeholders.
• Excellent communication and interpersonal skills, with a collaborative and confident approach to cross‑functional teamwork.
• A strong sense of ownership and accountability, ensuring timely delivery of all marketing, collateral, and operational tasks.
• A proactive, adaptable, and solutions‑focused mindset with a positive "can‑do" attitude.
• High proficiency in Excel and PowerPoint, and…