Head of Brand & Social smart way

Why loveholidays?

At loveholidays –we trailblaze together. We’re on a mission to open the world to everyone, giving our customers’ unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers’ personal holiday expert – the smart way to get away.

We’re using progressive tech to drive cutting-edge innovation and open the world to everyone. Within our Commercial and Support teams, you’ll find a place to accelerate your growth by actively seeking learning opportunities and carving your own path. You’ll create impact for our future by owning projects and shaping the business strategy to reach shared goals, all within our enhanced international community of collaborative and passionate teams.

The Brand team is central to loveholidays’ ambition to evolve to become a distinctive challenger brand with emotional connection and cultural relevance. We’re at a pivotal moment: scaling internationally across multiple markets whilst building world‑class capabilities in brand, social media, PR, and influencer marketing. To compete as a challenger brand, we need to show up with creativity, cultural insight, and the confidence to add our distinctive twist.

Our mission is to position loveholidays as the trusted holiday choice in an AI‑first world, driving both brand devotion and commercial growth through culturally resonant storytelling.

Reporting to the Brand Director, the Head of Brand and Social will be a strategic leader who transforms our brand and social media capability from solid foundations into world‑class performance. You’ll balance creativity with commercial rigour, leading the development of our brand narrative, social media strategy, and reputation management across our key markets. As a natural creative thinker, you’ll have your finger on the pulse of culture – spotting emerging trends, understanding what resonates with audiences, and bringing bold ideas that help us stand out as a challenger brand.

This role requires a strategic thinker who can translate complexity into clear action, make confident trade‑offs between competing priorities, and elevate both team capability and stakeholder confidence. You’ll be instrumental in our journey to becoming a challenger brand, building the frameworks, partnerships, and team capabilities that enable us to compete with heart, creativity, and scale.

• Lead integrated brand and social strategy that connects brand building with commercial outcomes, creating evidence‑based strategies and integrated, through‑the‑line media plans to drive awareness, trust, and conversion across multiple markets
• Pioneer creative storytelling and cultural connection – spotting trends, understanding what makes content resonate, and bringing bold ideas that demonstrate how much we love holidays whilst adding our distinctive loveholidays twist
• Drive strategic planning and prioritisation across brand, social, and reputation work streams, translating market shifts and performance data into clear direction that keeps teams focused on what matters most, enabling consistent, high‑quality execution to get things done
• Develop scalable frameworks for brand narrative, social content strategy, influencer partnerships, and reputation management that work across Launch, Grow, and Win market stages whilst maintaining creative excellence and cultural relevance
• Build senior stakeholder relationships across Commercial, Product, and CX teams to embed brand thinking company‑wide and unlock cross‑functional innovation
• Establish measurement approaches that go beyond vanity metrics to demonstrate brand impact on consideration, trust, and commercial performance
• Elevate team capability through coaching, strategic thinking development, and creating a culture of curiosity, creative confidence, data‑informed decision‑making, and commercial accountability

• Strategic marketing leader with significant experience leading brand and social media for consumer‑facing brands, demonstrating the ability to balance creative excellence with commercial outcomes and data‑informed…