London, United Kingdom On-site Frasers Group Personalisation Specialist

Why Here?

Frasers Group rethinks retail through digital innovation and unique store experiences. They serve consumers with the world’s best sports, premium, and luxury brands globally. As an industry leader, they elevate retail via brands like Sports Direct, FLANNELS, USC, Frasers, and GAME. This role advances the digital roadmap with customer-first, evidence-based strategies to optimize user journeys and drive key KPIs.

As a Personalisation Specialist at Frasers Group, you will shape the personalisation roadmap using insights, trends, and experimentation learnings. You will plan, build, and execute A/B and multivariate tests to validate hypotheses and measure personalisation impact. Additionally, you will monitor customer journeys, analyze data trends, and implement tailored recommendations to boost engagement and conversions.