Shop - Affiliate Creator Growth Strategy Manager

Responsibilities

• As part of the wider Tik Tok Shop UK Creator Operations team, the Affiliate Creator team is responsible for growing our mid‑tier creators, a growing pool of affiliates who produce consistent e‑commerce content. The team grows and engages creators through our community channels, through targeted education, brand matchmaking/partnerships, content strategy, content merchandising and platform initiatives.
• Develop and execute strategies for Creator Growth on Tik Tok Shop, focusing on enhancing creators’ e‑commerce content approach and expanding their audience reach.
• Drive success through clear goal‑setting, campaign planning, brand collaboration opportunities and guidance on content and merchandising direction.
• Monitor and analyze key performance metrics related to creator campaigns and shoppable content; adjust strategies to optimize engagement, content quality and sales performance.
• Collaborate closely with cross‑functional teams—including Category, Product, Legal—to streamline processes, resolve friction points and support affiliate GMV growth.
• Provide timely support and troubleshooting for technical issues encountered by creators.

• 1–2 years of experience in e‑commerce strategy or analytical work.
• Excellent SQL and other analysis tools.
• Familiarity with Tik Tok, major affiliate programs and e‑commerce platforms; experience in content‑driven e‑commerce is highly desirable.
• Existing relationships with creators and talent agencies is a strong advantage.
• Experience or understanding of live streaming is beneficial.
• Comfortable working in a fast‑paced, evolving environment, with the ability to navigate ambiguity and drive results.

• 1–2 years of experience in e‑commerce strategy, or analytical work.
• Excellent in SQL and other analysis tools.
• Familiarity with Tik Tok, major affiliate programs and e‑commerce platforms; experience in content‑driven e‑commerce is highly desirable.
• Existing relationships with creators and talent agencies are a strong advantage.
• Experience or understanding of live streaming is beneficial.
• Comfortable working in a fast‑paced, evolving environment, with the ability to navigate ambiguity and drive results.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day. We strive to do great things with great people.

We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company and our users. When we create and grow together, the possibilities are limitless.

Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.