Product Marketing Lead

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We’re looking for a Product Marketing Lead to be the strategic linchpin between product, brand and growth marketing teams. You’ll lead the go-to-market (GTM) strategy for all new product launches and own the positioning, messaging, and narrative across the entire product portfolio.

This is a highly cross‑functional role — ideal for a commercially minded storyteller who can think both strategically and creatively, understands the nuances of consumer behavior, and is obsessed with how product, brand, and customer experience intersect.

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like Brain Bots.

• Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and named the 94th fastest-growing company in Europe in the prestigious FT1000.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Featured in Bloomberg’s 25 UK startups to watch in 2023; and ranked second fastest growing tech company in the UK in the Deloitte Fast
  50.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re over 200 employees spread across the world… and growing!

• Develop compelling positioning, messaging, and value propositions for each product, audience, and market segment.
• Craft product narratives that clearly articulate benefits, differentiators, and emotional resonance.
• Lead end‑to‑end GTM planning for all product launches, from concept to commercialization.
• Collaborate closely across our product, brand, creative, eCommerce, and growth teams to build and execute integrated launch plans.
• Deeply understand our customer, market trends, and competitors — and translate insights into actionable strategies.
• Drive consumer research, surveys, and testing to validate positioning and inform product strategy.
• Support retention team with messaging frameworks that nurture and upsell across the customer lifecycle.
• Own and execute our packaging and POS approach, clearly articulating the Yoto brand story and product benefits in a retail environment.
• Build & nurture a high‑performing team of product marketing managers & insights specialists.

• 7+ years of experience in product marketing, brand strategy, or consumer marketing in a high‑growth DTC or eCommerce environment.
• Proven track record of launching products & owning GTM strategies end to end.
• Strong strategic thinking with a deep understanding of consumer psychology and storytelling.
• Comfortable with data, insight gathering, and turning qualitative and quantitative inputs into clear action.
• Highly collaborative, with experience working cross‑functionally across product, creative, and commercial teams.
• Experienced leader, who builds & develops brilliant teams.
• Excellent communication and presentation skills — confident in influencing at all levels.
• Agile, curious, and energised by building in a fast‑paced, entrepreneurial environment.
• Bachelor’s degree.
• A passion for audio content and technology.
• Ability to think on your feet, and learn fast.

Salary: £70,000 - £80,000 based on experience.

• Flexibility:
  Hybrid working – expectation of 1 day a week in our London office; you are welcome to come in more. Work from anywhere policy up to 6 weeks per year. Summer Hours policy.
• Financial:
  Income Protection, Life Assurance, Workplace Pension up to 3% employer contributions, generous referral bonus.
• Health & Wellness:
  Private Medical Insurance via Aviva, wellbeing allowance, 24/7 Employee Assistance Programme, dental advice, bike‑to‑work scheme.
• Time Off: 25 days holiday + bank holidays + birthday off + extra days after anniversary up to 5, sabbatical up to 3 months.
• Family leave: maternity,…