Communications Director

Company description

We are PG ONE.

We are the ideas, production and media for over 30 of the world’s most known and loved brands from the world’s biggest advertiser, P&G (Procter & Gamble).

When you see Pampers, Gillette, Head & Shoulders, Fairy, Ariel, Always & Braun to name a few, that’s us.

We are made differently to conventional agencies as we believe in the power of togetherness. Under one roof you’ll find creatives, designers, strategists, account teams, producers, project managers, data scientists, PR & advocacy teams and media talent, all working as one.

And you’ll find a culture of pushing new boundaries to solve the most complex business challenges. We call this culture “Dare to be Different” and we are very proud of it. Because we know you have to keep breaking new ground, without fear, to be successful.

Diversity and inclusion is a core part of who we are at PGOne.

We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

The role focuses on designing and executing campaigns that engage, inspire and educate consumers and key industry stakeholders. You'll be a smart problem solver with an audience-first approach; someone who can balance strategic thinking and decision-making with innovative thinking for our global FMCG clients.

Responsible for developing the key building blocks that underpin comms programmes, you will lead in the development of brand communications strategies that consider important audience insights, the external communications / consumer landscape and the underlying client business need.

You will lead on central communications strategies and campaigns with a solid understanding of how to work across markets, managing multiple client stakeholders and teams internally within PGOne.

A good understanding of the evolving digital/AI and influencer landscape is key, and to build this knowledge into communications strategies while always ensuring that you and the team are working towards clear strategic objectives.

The role requires a solid experience and understanding of brand building and brand safety, trust & reputation, sustainability and purpose communications, and provide support and assist with senior executive communcations, issues and crisis management.

You will collaborate confidently with other capabilities and crafts in service of finding the best integrated solutions, inclusive of PR, influencers, paid media creators, owned social channels, partnerships and events. You are driven by understanding the strategic, and business context the client is operating in and use this knowledge to develop solutions and approach tasks in a way that is effective for the client.

• You will be responsible for connecting the dots between the Baby Care business units from BFO (global), to RBU (Europe) to UK activation.
• You will develop and deliver robust strategies and communications programmes, providing innovative thinking which considers our audiences, the external landscape and our clients’ business challenges.
• You will lead PG ONE’s internal Baby Care account teams to deliver end to end programmes successfully, for example overseeing toolkit & asset development, delivering wider projects (e.g. trust & reputation, thought leadership) as well as driving account management processes e.g. weekly calls, and driving integration between brand and sci-comms activity and between the communications and creative/brand teams (both within PGOne but also among clients).
• Delivering communications programmes and proposals to senior client leads (both as part of integrated PGOne initiative responses, and solely communications responses), to showcase the unique role comms plays within the wider…