Global Social Media Assistant Director

At EY, we’re all in to shape your future with confidence.

We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.

Join EY and help to build a better working world.

The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long‑term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities;

engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.

Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

The function is made up of over 2,000 professionals, working across the Executive and Regions in the following areas of specialism:
Brand;
Marketing;
Media Relations;
Social Media;
Internal Communications & Employee Engagement;
Corporate communications.

BMC also includes a number of teams who are responsible for content development, editorial, webcasts, events‑staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.

EY has a powerful purpose: to build a better working world. The Global Media Relations and Social Media team plays a critical role in helping the firm realize this purpose through its work supporting EY’s brand, reputation and business goals around the world.

The Assistant Director, Social Media is a highly experienced and senior member of the Global Media Relations and Social Media team. The individual creates and executes social media strategy, plans and programs in support of EY’s purpose, brand and business goals, working closely with EY’s Global executive leadership. The Assistant Director also develops both real‑time and planned content, is an internal advocate for digital PR/social and also supports various leader and corporate social channels directly.

The role requires an experienced, organized, proactive, energetic, detail‑oriented professional who enjoys a mix of strategic planning and practical execution. The individual will have the experience and positive attitude to take on challenges, manage multiple projects at once and manage and sell ideas to a diverse group of senior business stakeholders and brand, marketing and communications colleagues alike.

• Develop and implement social media strategy and programs; lead social media planning and strategy; run and manage social channels
• Work closely with EY Global leaders and internal teams to develop an editorial strategy and work with the team to build content designed to grow and activate communities
• Act as a mentor and guide to global leaders, the media relations and social media team, and other stakeholders - advising on innovations, trending content and implementing programs
• Effectively create, plan curate, and manage all content (images, video and written) to reach desired audiences
• Lead by example, taking a positive attitude at all times, embracing opportunities, working collaboratively and swiftly, and ensuring that senior management and team are kept abreast of issues/ concerns.
• Monitor, listen and respond to communities
• Develop and expand social communities and all social efforts.
• Support stakeholders and colleagues with design and creation of compelling content, taking the lead on the creation where possible
• Employ best practices for measuring the impact of social media campaigns
• Interact with PR, paid media and marketing teams and stakeholders
• Develop strong relationship with business stakeholders and brand, marketing and communications team to ultimately be considered a…