Demand Generation, Marketing Manager

Demand Generation, Marketing Manager

Norstella is a premier global life sciences data and AI solutions provider dedicated to improving patient access to life‑saving therapies. We support pharmaceutical and biotech companies across the full drug development lifecycle – from pipeline to patient – helping them bring therapies to market faster and more efficiently.

Location: Hybrid – UK

Employment Type: Full Time

Job : R-1630

Description

The primary responsibility for this role is to create and implement marketing strategies and tactical plans for our core solutions. You will own demand and lead generation activities, collaborating closely with commercial teams to drive high‑quality lead flow, using an omni‑channel marketing approach. This is a hands‑on role where you will manage the entire process of creating and executing campaigns, aligning on commercial strategies and business objectives to develop targeted campaigns and content marketing plans, while also delivering performance reports focused on key KPIs.

• Partner with key stakeholders – commercial teams, product management and enablement – to translate GTM strategies into targeted campaigns and programs centred around our solution and product goals.
• Generate new, marketing qualified leads that meet both MQL quantity and quality standards, leveraging the full marketing mix.
• Identify and define the most commercially attractive target markets and customer segments, developing marketing programs that address their specific needs.
• Collaborate with thought leadership, digital and campaign managers to develop both always‑on and tactical campaign solutions.
• Work with the content and event marketing teams to support content marketing campaigns and ensure our event presence is on brand and aligned with the event attendee personas.
• Develop campaign briefs that highlight our unique value propositions to support driving key product strategies and roadmaps, and work with the campaign delivery teams to oversee the subsequent delivery of the campaigns.
• Coordinate and track SEO, SEM, and social media campaigns with the digital team, developing content and campaigns based on keyword research.
• Stay abreast of industry‑relevant information to gain a deep understanding of prospects, customers, and competitors and how that might impact marketing messaging.
• Develop and oversee marketing budgets for all campaign activities.
• Monitor and analyse campaign performance to optimise effectiveness and achieve business objectives.
• Perform ad hoc duties as assigned.

• Proven track record of implementing marketing strategies that drive customer and competitor insights and leverage the full promotional mix.
• Excellent written and verbal communication skills with strong copywriting ability to create compelling marketing content.
• Previous experience working in finance or biopharma sectors is ideal but not essential.
• Strong project management skills combined with creativity and analytical thinking.
• Strategic understanding of marketing automation platforms, lead scoring and segmentation.
• Deep customer focus – able to segment markets and buyer types to develop tailored solution messaging.
• Experience managing campaign budgets, tracking ROI and applying insights to improve performance.
• Data‑driven mindset with analytical expertise to interpret complex data and guide marketing tactics.
• Results‑oriented approach, with the drive to meet strategic goals and overcome challenges.
• Excellent collaboration, presentation and public speaking skills.

• 25 days annual leave, 4 days for volunteering and a personal day
• 5% pension match
• Group Life Assurance (100% employer funded)
• Group Income Protection (100% employer funded)
• Optional voluntary benefits:
  Dental, Cash Plan, PMI Excess Cover, Health Screening & Critical Illness

Salary offers are based on a wide range of factors including relevant skills, training, experience, education and, where applicable, licensure or certifications obtained. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

Equal Opportunity Employer

All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy‑related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state or local law.

We welcome all applicants and look forward to learning how you can contribute to our mission.