Head of Public Relations: Shoptalk and Groceryshop

Head of Public Relations:
Shoptalk and Grocery shop

Join to apply for the Head of Public Relations:
Shoptalk and Grocery shop role at Hyve Group

Job Description

We believe that when people come together, powerful things happen. Hyve Group connects global industry communities through unmissable events, online platforms, and hyper-productive meeting programmes. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market‑leading portfolio includes Shoptalk, Grocery shop, Manifest, POSSIBLE, Fintech Meetup, and Bett.

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. We value quality, passion, and collaboration—and celebrate the uniqueness that every team member brings. Our hybrid work model supports work/life balance and helps ensure our people thrive personally and professionally.

We also believe human connections are our speciality, and we back that up with a vibrant calendar of social events, professional development opportunities, and inclusion programmes that make fulfilling and inspiring.

As Head of Public Relations for Shoptalk, you will be responsible for shaping and amplifying the brand’s voice across global media channels. This is a key role in building visibility, credibility, and thought leadership for the full portfolio of Shoptalk and Grocery shop events.

You will work closely with internal marketing, content, and leadership teams, as well as with our PR agency partners, to drive awareness and engagement across media, influencers, and strategic partners.

Public Relations Strategy and Delivery

• Develop and implement comprehensive PR strategies to elevate Shoptalk’s profile across leading business, retail, and technology media in the UK, Europe, and the US.
• Manage relationships with Shoptalk’s PR agency partners, ensuring alignment on goals, messaging, and media outreach.
• Position Shoptalk’s leadership as industry thought leaders through earned media, interviews, and authored content.
• Oversee PR planning and media engagement for events in the portfolio (excluding Shoptalk Spring), including press conferences, media briefings, and executive round tables.
• Monitor and report on media coverage, sentiment, and performance metrics, providing insights and recommendations for ongoing improvement.

Media Partnerships and Influencer Engagement

• Lead all media and influencer partnership programmes, including collaborations with key industry publishers and content creators.
• Build mutually beneficial partnerships with media platforms (e.g., Industry Dive, Emarketer) and influencers for event promotion and editorial coverage.
• Ensure consistent messaging and brand alignment across all media and influencer activity.

Cross‑Functional Collaboration

• Collaborate with the Shoptalk marketing and content teams to integrate PR initiatives within wider brand and campaign strategies.
• Coordinate with event operations and sponsorship teams to ensure media logistics are efficiently managed on‑site.
• Work closely with Hyve Group’s Communications Director to align messaging and maximise opportunities for positive PR that elevates Hyve’s overall corporate profile.

Budget Management and Measurement

• Manage the PR and media partnership budget effectively, ensuring maximum return on investment and value creation.
• Set and track KPIs across earned and partner media to measure performance and inform future strategy.

• 10+ years’ experience in public relations, communications, or media strategy, ideally within the events, retail, or technology sectors.
• Proven success in managing PR agencies and delivering high-impact media campaigns.
• Established relationships with journalists, editors, and influencers within business, retail, and innovation media.
• A strong understanding of integrated marketing and the role PR plays in driving event attendance and brand growth.
• Track record in structuring and delivering media partnerships that yield measurable results.
• Excellent written and verbal communication skills, with the ability…