Marketing Manager

We are Company of Cooks, and we believe brilliant food and drink starts with brilliant people. For over 25 years, we’ve been part of some of the UK’s most loved cultural destinations, from historic palaces and botanical gardens to buzzing galleries and performance spaces, running the cafés, restaurants, bars and events that bring these incredible places to life.

Our values - Craft, Creativity and Community - guide everything we do. They shape how we work together, how we support our partners, and how we make each guest feel welcome. If you care about food, people and doing things properly, you’ll feel right at home here.

Wherever we are, we do more than serve. We bring places to life through food, service and creativity and we’re looking for a Marketing Manager to join our team at the new Guinness Open Gate Brewery based in Covent Garden.

Location:
Covent Garden, WC2H 9FA

Salary: £50,000 - £55,000 per annum depending on experience

Working Pattern:
Monday - Friday, 40 hours per week

Overall responsibility for all marketing and communications within our new opening, including the bars, restaurants, public events, and day-to-day consumer messaging. The Marketing Lead is a key member of the senior site leadership team, ensuring that marketing activity is strategically aligned with both Company of Cooks and our client. The role will plan and deliver all on-site marketing activity, lead the marketing team, and collaborate closely with the client marketing team, Sales Manager, and wider SLT to drive visitation, brand awareness and revenue.

• Lead the development and delivery of the annual marketing strategy, including 12-month communication, promotional and marketing calendars.
• Manage the mobilisation and pre-opening marketing plan, including market research, brand development, digital presence build, and pre-launch campaigns.
• Ensure all consumer-facing messaging is fully aligned with client brand standards, avoiding conflict with wider site messaging.
• Serve as the day-to-day marketing point of contact for both Company of Cooks and our client.
• Actively contribute to SLT meetings, strategic planning sessions, and site-wide leadership discussions.

• Lead and manage the on-site marketing team (Marketing Executive) ensuring clear direction, workload prioritisation, and support to ensure the successful execution of marketing initiatives.
• Plan and execute a full programme of marketing campaigns across digital, social, PR, email, influencer, events, and local community outreach.
• Manage all digital marketing activities, including the website, email marketing and organic/paid social media activity.
• Lead consumer PR efforts, including working with external agencies and influencers.
• Manage and develop content marketing strategies to engage audiences and build brand loyalty.
• Monitor industry trends, customer data, competitor activity and client brand developments to inform marketing activity.

• Work in partnership with the Sales Manager on private events and B2B marketing activity.
• Coordinate regularly with client marketing and comms teams to ensure consistent brand messaging across all channels.
• Attend and contribute to monthly contract reviews, quarterly business reviews and annual site reviews.
• Liaise closely with site colleagues (Sales, GM, Exec Chef, Head of Drinks, Events) to ensure integrated activity.
• Build effective relationships with external partners including PR agencies, creative agencies, photographers, designers, and media outlets.

• Manage and track the marketing budget, including campaign costs, content creation and agency spend.
• Monitor performance through data, analytics and reporting to measure ROI, optimise spend and inform future activity.
• Own quarterly reporting and KPIs across all marketing channels.

• Serve as an ambassador for the company at relevant external industry and brand events.
• Build visibility and profile for the brand within the London hospitality scene.

• Proactively identify reputational, brand and financial risks…