Lead Marketing Analyst; CRM, Organic, Brand

Lead Marketing Analyst (CRM, Organic, Brand)

Join Cleo as a Lead Marketing Analyst and help transform the way people interact with money through data‑driven insights.

At Cleo we’re building a hyper‑intelligent financial advisor in your pocket, aiming to give everyone, regardless of background or income, access to the financial guidance they need. Cleo is a profitable, fast‑growing unicorn with over $200 million in ARR and a 2x year‑over‑year growth rate. We look for talent that lives our culture of collaboration, innovation, and positive impact.

We’re seeking a senior Marketing Analyst to partner across organic, brand, and CRM functions. You will build strategy and measurement foundations for channels such as organic social, ASO, SEO, and the CRM program, directly influencing growth beyond paid advertising and shaping lifecycle communication tactics.

Paid acquisition has been Cleo’s core growth engine, but to create a durable model we need to deepen organic, brand, and lifecycle channels. You will anchor the shift to a more efficient, high‑margin growth strategy by designing measurement, attribution, and performance frameworks that raise the value of owned media and create lasting customer relationships.

• Analyse performance across SEO, ASO, organic social and other owned/earned channels.
• Build foundational measurement frameworks for organic acquisition and content, including clear channel KPIs and diagnostics.
• Identify opportunities to grow organic contribution and reduce dependency on paid channels through content, distribution and optimisation.

• Partner with Brand and Product Marketing to measure the impact of major product launches and brand campaigns.
• Define and track mid‑funnel and brand metrics (e.g. awareness, consideration, engagement) and link them to downstream outcomes using causal methods.
• Contribute to cross‑channel attribution frameworks that account for both brand and performance activity.

• Own the analytics for our email program via Customer.io and other lifecycle touchpoints.
• Define and track key CRM and lifecycle metrics across acquisition, activation, engagement and retention.
• Partner with CRM and growth teams to design, test and optimise lifecycle journeys and campaigns, including segmentation and targeting.
• Design, analyse and iterate on CRM A/B tests, with clear hypotheses, success metrics and learnings that feed back into future campaigns and journey design.

• Design, run and interpret experiments across organic, brand and CRM – from content and SEO tests to message and journey experiments.
• Conduct cohort and funnel analyses to understand user behaviour from organic entry through to long‑term value.
• Move beyond reporting to surface strategic insights and clear recommendations on where to invest, what to change and what to stop.

• Work with CRM, Brand, Product Marketing and Growth leadership as a thought partner on strategy, roadmaps and investment decisions.
• Present insights and recommendations clearly to non‑technical stakeholders, turning complex analysis into actionable decisions.

You’ll sit within Cleo’s Data organisation – a 60‑person team of Analysts and Data Scientists who partner across product and growth. You’ll have peers working on experimentation, pricing, lifecycle and product analytics, and a manager who cares about your development through regular feedback, mentoring and dedicated learning time.

• 3+ years’ experience in marketing or growth analytics, with significant time spent on organic, brand and/or CRM/lifecycle channels for B2C or subscription products.
• Strong SQL skills; comfortable exploring, transforming and validating large datasets independently.
• Hands‑on analytics experience with organic or owned channels (e.g. SEO/ASO, organic social, content) and/or CRM/email programs.
• Practical experience with experimentation (e.g. A/B tests, holdouts, brand or CRM tests) and interpreting results for non‑technical stakeholders.
• Experie…