H’ DTC Global Engagement Marketing and INTL DTC Lead

H’ DTC Global Engagement Marketing and INTL DTC Lead

London, UK

About Harry’s

Harry’s is a men’s grooming brand that offers high quality shave, body, hair, and skin care products at an exceptional value. Launched in 2013, Harry’s redefined the shaving experience and helped pioneer the earliest era of direct to consumer in the process. Since then, the brand has become the #2 shave brand globally and expanded to offer products for every step in its customer’s routine.

Harry’s is also on a mission to ensure guys have access to quality mental health care. To date, the brand has helped connect over 2 million men to quality mental health resources.

Harry’s is part of Mammoth Brands, the modern CPG company behind category‑leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community.

Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

About the Team

The Global Digital Team is responsible for the Digital sales channels for Harry’s and Flamingo Brands. We are a highly collaborative team that partners cross‑functionally to maximize the customer experience on Amazon, Omnichannel Retail, and our own DTC sites while delivering customer and channel insights back to the brand teams. We are nimble, driven by an ownership mentality, and deeply committed to understanding and solving real customer needs.

Our team continuously strives to improve, learn, and raise the bar for what great digital commerce can be.

About the Role

The Global Digital Team is looking for an experienced strategic CRM/engagement marketing manager focused on the Harry’s Brand, working across our Global Engagement Marketing and International DTC teams. While working hand‑in‑hand with the global team, you will lead International DTC engagement marketing strategies, support product and brand initiatives in the UK and Germany, drive customer engagement, maximising customer satisfaction (NPS), and customer lifetime value.

You’ll be responsible for owning end‑to‑end CRM campaigns, including planning, executing, and optimizing flows and newsletters across email and SMS channels to drive customer retention, winback, and maximise customer satisfaction (NPS) and lifetime value. You will lead experimentation message testing, and use customer data and analytics to uncover insights for segmentation, personalisation, and a deeper understanding of the customer journey. You’ll collaborate cross‑functionally with local and global Creative, Brand, Digital Product, and Analytics teams to ensure campaigns are impactful in delivering the right business outcomes.

As the Engagement Lead in the UK office you will partner with the International DTC team being the voice and local lead of the International DTC team for the global business. You’ll have responsibility for supporting International DTC in strategic forecasting and budgeting cycles, in collaboration with Brand, Growth, Digital Product, and Demand Planning to ensure teams are well coordinated.

• Work with the global team to contribute to Harry’s Global Engagement Marketing and Product roadmaps
  .
• Walk the store daily and own merchandising and content strategy for the International websites
• Direct ownership of the UK & DE email marketing calendar
  , including planning for key seasonal moments such as Holiday, and new Product launches.
• Collaborate with local and global Creative, Brand, Digital Product, Analytics, and CX teams to ensure campaigns are high performing, and consistent with brand and customer needs.
• Track and report on performance of campaigns, and leverage customer data and analytics to identify trends, segments and inform future strategy.
• Support International DTC…