Global Social Media & Influencer Director

Global Social Media & Influencer Director

Location:

Global (must align with UK operating hours)

Contract:

FTC / 12 month maternity cover

Career Level:

B2

Division:
Growth

Reporting to:
SVP Global Marketing

Global Social Media & Influencer Director (FTC / 12 month maternity cover) – Merlin Entertainments

Bring joy, create connections, make memories. Merlin Entertainments seeks a Global Social Media & Influencer Director to define and lead our global organic social and influencer strategy, bringing our brands to life across platforms, markets, cultures.

As Global Social Media & Influencer Director, you’ll own the global organic social media vision for Merlin, driving brand awareness, engagement, loyalty across our entire portfolio of attractions. You’ll lead a high-performing global social team, partner with marketing, brand, ecommerce, insights teams, ensure our social presence is creative, fun, engaging, unmistakably Merlin. From always-on optimisation to standout global campaigns, influencer partnerships, you’ll shape how millions of guests experience our brands every day.

• Social Media & Influencer Strategy
  :
  Define, deliver a compelling global organic social media strategy across platforms including Facebook, Instagram, Tik Tok, You Tube, X (Twitter), Linked In.
• Campaign Planning & Execution
  :
  Oversee the planning, execution, optimisation of global social media campaigns supporting launches, promotions, events, brand initiatives.
• Optimisation & Growth
  :
  Continuously assess channel, campaign performance, driving always-on optimisation;
  Identify growth opportunities through experimentation with new formats, platforms, content, creative approaches.
• Influencer & Partnerships
  :
  Build, scale Merlin’s global influencer, partnership programme;
  Develop strong relationships with influencers, creators, brand ambassadors, partners to extend reach, deepen engagement.
• Brand Voice & Community
  :
  Partner with Brand, Content teams to ensure a consistent global tone of voice aligned with Merlin’s brand strategy;
  Work with community response teams to foster positive engagement, manage negative sentiment.
• Performance & Insights
  :
  Establish a best-in-class social performance framework with clear KPIs;
  Deliver regular reporting with data-backed insights, recommendations, optimisations.
• Cross-Functional Collaboration
  :
  Collaborate with Digital Marketing, Corporate Affairs, Creative, Content, Ecommerce, Insights teams to ensure joined-up execution across guest touchpoints.
• Innovation
  :
  Stay ahead of digital, social trends, technologies, market dynamics;
  Champion innovative ways to bring Merlin’s brands to life across ecommerce, digital platforms.
• Leadership
  :
  Lead, coach, develop a high-performing global social team;
  Foster a culture of creativity, collaboration, excellence;
  Play an active role within the senior leadership community across Global Marketing and the wider business.

• Experience & Qualifications 8–10+ years’ experience in social media, digital marketing, brand communications, with at least 3 years leading global social strategies.
• Proven success delivering social campaigns that drive engagement, brand awareness, loyalty.
• Experience managing social media for large, consumer-facing brands, ideally within entertainment, travel, hospitality.
• Strong hands-on experience with social analytics, management tools (e.g. Sprout, Hootsuite, Brandwatch, Google Analytics, Sprinklr).
• Skills & Competencies Deep understanding of social platforms, algorithms, organic growth best practices.
• Inspirational leadership style with the ability to guide, motivate creative, diverse teams.
• Highly creative mindset paired with strong commercial, brand judgement.
• Data-led decision maker, confident translating insight into action.
• Excellent written, verbal communication skills with a strong storytelling instinct.

We’re looking for leaders who consistently demonstrate our core behaviours:

• Soulfully Curious – open-minded, inquisitive, eager to learn
• Drives Performance – ambitious, accountable, results-focused
• Extraordinary Teammate – collaborative, inclusive, supportive
• Develops People – committed to coaching, growth, long-term talent development

You’ll have the opportunity to shape how some of the world’s most loved entertainment brands show up on social, connecting with guests in meaningful, memorable, creative ways at a truly global scale. If you’re a senior social leader ready to make an impact across brands, platforms, cultures, we’d love to hear from you.

• Pay Range:
  Competitive