Commerce Strategist

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As a Mid‑Weight Commerce & Shopper Strategist at Momentum, you will help shape the thinking behind the retail activations and commerce experiences that connect brands with people at the moments that matter most. You’ll sit within Momentum’s Experiential & Commerce vertical and play a pivotal role leading and supporting shopper strategies, shopper journeys, toolkit development, in‑market activations and pitch responses for some of the world’s most exciting clients.

You will work closely with senior strategists, business leads and creatives to design strategically grounded, commercially minded work that influences behaviour, drives conversion and fuels retail growth. This role is ideal for someone with a natural passion for retail and shopper behaviour, curiosity about brand & category growth dynamics, and a desire to work in a truly integrated way in line with Momentum’s philosophy.

• Lead Shopper Marketing & Commerce projects of various type and size independently, including shopper strategies, toolkit creation, and in‑market activations — from shaping briefs to presenting to clients.
• Support on larger programmes and pitch work, taking ownership of specific sections of the strategic delivery in collaboration with senior strategy, business leadership and creative teams.
• Develop clear, insight‑driven path‑to‑purchase and omnichannel conversion journeys across channels including retail, digital commerce environments, in‑store touchpoints, CRM and experiential.
• Produce regular UK/EMEA trend reports on retail, commerce and shopper marketing to help fuel and strengthen the “commerce culture” across the agency.
• Create primary and secondary research to inform strategies — synthesising behaviours, category learnings, cultural signals, commercial dynamics and retailer nuances.
• Craft concise, commercially relevant content for playbooks and toolkits, including messaging frameworks, behavioural triggers, channel roles and activation principles.
• Analyse performance data and retail trends, producing clear recommendations that can be used by clients and internal teams to optimise.
• On certain projects, and on an ad hoc basis, act as a hybrid BL, serving as the main point of contact for the client and managing faster, more agile day‑to‑day work streams.

• 2–5 years of experience in Shopper Marketing, Commerce Strategy, Retail Strategy or similar.
• Demonstrated ability to build shopper journeys, conversion strategies and integrated retail plans.
• Experience supporting or leading toolkit development, retail activation planning or in‑store creative.
• Familiarity with omnichannel planning, ideally including both physical retail environments and eCommerce/
• Strong research capabilities — especially secondary research mastery; primary research experience is a plus.
• Ability to understand and interpret simple data visualisations, KPIs and category/retailer performance files.
• Confident communicator who can present ideas clearly and succinctly using PowerPoint or Google Slides.
• Experience in experiential or integrated brand campaigns is a plus, but not essential.

You’re energised by the world of retail — from the nuances of shopper behaviour to the commercial realities that drive brand and category performance. You want to create work that shows up in‑store, in commerce environments and in real life, not just on a screen. You’ll have the opportunity to learn from and collaborate with world‑class brands across categories like health/pharma, FMCG, beauty, tech, and more.

If you’re curious about what actually drives sales, excited by category dynamics, and want to bring creativity to the moments closest to purchase, you’ll thrive here.

Any brand can just talk and add to the noise. Here, we’re much more interested in what brands do, because that’s what matters. It’s why people will remember them and why audiences will be emotionally moved into brand fandom! At Momentum, we make disruptive, entertaining, shareable,…