Director, Integrated Marketing

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best‑in‑class partners to optimize long‑term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop‑in‑shops and 400,000 points of sale.

Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.

We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go‑getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

The Director, Integrated Marketing – EMEAI will work to shape, lead and execute the consumer marketing strategy across EMEAI for multiple global Authentic brands. This role will work to drive demand and consumer engagement, elevate brand identity and ensure cohesive brand storytelling across multiple consumer touch points by focusing on content development, integrated marketing management, creative, and marketing strategy. This role embraces strategic planning and execution, oversees brand building, and drives best‑in‑class support and enablement for our brand licensing partners within the EMEAI region.

This role will be responsible for developing relationships with regional licensing partners and delivering Authentic‑owned marketing initiatives that drive awareness of our brands, through product and experiential launches in media, events, merchandise, and endorsements rooted in the annual brand plan. The Director will liaise regularly with internal and external partners to ensure that marketing plans are on budget, goals are being met, and to support sales and brand initiatives.

• Developing and executing integrated, multi-media marketing projects with an emphasis on digital.
• Building integrated, omni-channel marketing programs that generate effective outcomes in media and social media impressions through celebrity/influencer associations.
• Secure promotional partnerships in region and introduce Authentic brands to more diverse audiences.
• Drive consumer awareness of brands to secure and solidify a loyal and growing fan base.
• Build brand creative strategy, leading marketing campaigns internally and externally with partners and the wider Integrated Marketing team.
• Lead regional brand campaign performance and growth opportunities that align with Authentic strategic goals.
• Lead development and execution of local marketing strategies that drive global brand strategy and ties to overall brand goals and financial targets.
• Oversee the implementation, and performance of brand marketing initiatives in support of each brand's vision and business goals in region.
• Collaborate with internal stakeholders on ongoing brand development and provide marketing direction and expertise that contributes to business growth and audience engagement.
• Lead monthly brand meetings…