Content Lead; SEO and Social

Content Lead (SEO & Social)

[£55-75k - DOE]

Location: London - Hybrid (Tuesdays and Thursdays in the office)

Team: Marketing

Reports to: Chief Growth Officer

For a decade, we've been on a mission to close the Trust Gap—commerce's most expensive problem. In a world where distance and digital interfaces separate buyers and sellers, we're building the definitive trust infrastructure that enables global trade to flourish.

We recognize that trust is not binary but a spectrum, and our work continually expands the boundaries of commerce itself. Each improvement we make enables transactions that previously wouldn't have happened, revealing new frontiers where trust can be further enhanced.

We've grown from an idea into the dominant force for trust in e-commerce:

• Shopify's #1 Review Solution
  :
  We power over $70B of Shopify GMV with reviews.

• Global Scale
  :
  More than 600,000 shops across 140+ countries use our platform.

• Massive Reach
  :
  We process over 70 million orders monthly, generating 3 million+ verified buyer reviews each month.

• Organic Growth
  :
  We've achieved 40% year-over-year growth purely through word of mouth—no paid marketing or sales teams needed.

We are looking for an experienced Content Lead who combines strong content knowledge and writing, sharp SEO thinking, and confident social media execution with a deeply growth-oriented mindset. This is not a traditional content role and not a generic social role. It is for someone who understands how content, search, and distribution work together to drive measurable business results.

You will plan our content roadmap, own the keyword strategy end to end, produce high-quality content across multiple formats, and run our social channels with intention and creativity. You will use data, search insights, and AI tools to guide your decisions, and you will take ideas from concept to execution quickly.

The goal is simple, and entirely organic: consistent, meaningful growth in customer acquisition, traffic, reach, and engagement, driven by someone who treats content and social as proper growth levers.

• Own and evolve the content strategy, setting priorities based on impact and opportunity.

• Build and maintain the blog calendar.

• Set and refine the keyword strategy using Semrush/Ahrefs, GSC, GA, and competitive insights, with particular attention to SEO and AI SEO and how search behaviour is shifting.

• Write blogs, landing pages, and newsletters with clarity and authority.

• Produce content that ranks, converts, and supports merchants across review marketing, trust, and ecommerce growth.

• Translate data, insights, and research into accessible narratives and compelling stories.

• Ensure every piece of content has a long life through effective repurposing.

• Own the social media editorial calendar across Linkedin and X.

• Write posts, short scripts, captions, and social-first content tailored to each platform.

• Repurpose long-form content into carousels, threads, clips, charts, and visual explainers.

• Track performance, test formats, and iterate quickly based on what resonates.

• Use a journalist’s approach to first-party data, shaping clear, compelling stories from research and market insights.

• Contribute to category reports and research-led pieces such as the Trust Report.

• You’ve owned growth KPIs and delivered results through content, SEO, and social media, and can demonstrate impact on organic traffic from your previous roles.

• You owned the full strategy-to-execution journey and are comfortable discussing results, decisions, and the trade-offs you made.

• You know search behaviour, keywords, and ranking patterns inside out, including how AI SEO and LLMs are reshaping search.

• You’re an early adopter of AI tools and use them to speed up research, writing, and distribution.

• You generate a steady flow of ideas. We would rather filter them than nudge you to contribute.

• You enjoy being close to the work, writing regularly, and turning ideas into execution without waiting for…