Content Marketing Executive

Join to apply for the Content Marketing Executive role at mkodo
.

Location:

London

Remuneration:
Competitive

Role Type:
Permanent

We take the health and happiness of our employees seriously and consistently seek new ways to make mkodo the best place to work, from retirement planning to a wellness offering supporting mental & physical wellbeing.

• Hybrid Working
• Generous Holiday Allowance (increasing with service)
• Gifted day over Christmas period
• Birthday off!
• Performance Bonus & Profit Share Scheme
• Quarterly team events
• Group income protection
• Life Insurance
• Charity/Volunteer Day
• Tech Loan Scheme
• Cycle to Work Scheme
• Contributory Pension
• Employee Assistance Programme
• Home working expense payment
• Friday beers provided in each office!
• Relevant individual training budget.
• Digital Nomad Policy
• Generous referral scheme.

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 2+ years of experience in content marketing, copywriting, or digital marketing roles.
• Very strong understanding of social media content marketing, particularly Linked In, and how to grow engagement.
• Experience planning, launching, and optimising Linked In Ads campaigns.
• Proven success in executing multi-channel content strategies.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Experience managing freelancers, agencies, or small content teams.
• Comfortable working cross-functionally in a fast-paced, data-driven environment.

• Understanding of the Gaming Industry.
• Experience in B2B SaaS / technology / e-commerce industries.
• Knowledge of video and/or podcast content production.
• Basic design or multimedia editing skills (e.g., Canva, Adobe Creative Suite).
• Familiarity with CMS platforms and email marketing tools.
• Understanding of Linked In analytics and audience behaviour.
• Experience using GA4 to track content performance, analyse traffic trends, and support data-led decision making.

We’re looking for a creative Content Marketing Executive to lead the execution of our marketing and content strategy. This role will be responsible for driving brand awareness, engagement, and lead generation through high-quality, relevant, and consistent content across multiple channels.

You’ll collaborate closely with teams across marketing, product, and sales to tell our brand story and position us as a trusted authority in our industry.

• Execute on the marketing and content strategy aligned with business goals and audience needs.
• Create regular engaging content for social media platforms, predominantly Linked In.
• Plan and oversee the creation of blogs, whitepapers, case studies, emails, videos, infographics, podcasts, and more.
• Lead SEO-driven content initiatives to improve organic search visibility and traffic.
  
  Manage the content calendar, ensuring timely delivery of all campaigns and content assets.
• Collaborate with internal teams (design, product, sales, and customer success) to align messaging and content objectives.
• Ensure all content is on-brand, consistent in tone and style, and optimised for various platforms.
• Develop and execute a Linked In content strategy to boost brand awareness and engagement.
• Create and publish high-quality posts, carousels, videos, and thought‑leadership content aligned with brand voice.
• Manage a content calendar and ensure consistent posting.
• Collaborate with design, marketing, and leadership teams for content creation and approval.
• Monitor engagement; respond to comments, messages, and build community interaction.
• Track and analyse performance metrics (reach, engagement, follower growth) and optimise future content.
• Use GA4 to monitor website and content performance, identifying top-performing content and optimisation opportunities.
• Stay updated on Linked In trends and algorithm changes to enhance content reach.
• Manage, set up and optimise Linked In Ads campaigns, including sponsored content, lead generation forms, and retargeting.
• Use Linked In Ads analytics to evaluate campaign performance and recommend improvements to targeting, creative, and messaging.
• Stay current with industry trends, emerging content…