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Paid Search Manager

Job in Greater London, London, Greater London, EC1A, England, UK
Listing for: Publicisgroupe
Full Time position
Listed on 2026-01-13
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Strategy, Marketing Manager, Social Media Marketing
Job Description & How to Apply Below
Location: Greater London

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape. ROI isnolongersimplyaboutthe most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nomad Foods, Tik Tok and Verizon.

Overview

This role will work on Essity
, a global Hygiene and Health company. They are “Dedicated to improving well‑being through leading hygiene and health solutions”. They have a stronghold in Europe with the Americas and Asia accelerating.

They are mostly present across Feminine and Incontinence Care, Kitchen and Toilet hygiene across both B2C and B2B.

They believe in brand building and as such have developed purpose‑led campaigns, which take a stand, i.e. Viva La Vulva in 2019 or Periodsomnia 2023 (award‑winning campaigns), celebrating women’s intimate V zone.

They also have a strong focus on sustainability, which is a key pillar of each brand’s marketing strategy.

We have been partnering with them since 2013 and the partnership keeps on growing. We do not stand still and always look to evolve / improve / innovate.

We are looking for someone who can come in and immediately make an impact. This person should exude confidence and be able to motivate, educate and aid the development of other members of the team. Whilst the successful candidate will be well supported, it is expected that they should be able to activate and plan paid search campaigns, and for the most part be able to manage their workload autonomously.

Responsibilities
  • Campaign Strategy and Planning:
    • Develop and execute paid search strategies aligned with client goals.
  • Campaign Management:
    • Launch, manage, and optimise PPC campaigns across platforms such as SA360, Google Ads, Bing Ads, etc.
    • Monitor and adjust bids, budget allocation, and targeting to maximise ROI under modern search setup with AI technology.
  • Performance Analysis and Reporting:
    • Develop and conduct A/B tests for performance improvement and growth.
  • Client Collaboration and Strategy Development:
    • Collaborate with clients to understand their needs, providing strategic advice and insights.
    • Maintain ongoing communication to ensure alignment and satisfaction.
  • Industry Knowledge and Tools:
    • Stay updated with industry trends, emerging technologies, and best practices.
    • Utilise tools for automation, reporting, and optimisation.
    • Analyse campaign performance metrics and provide key actionable insights.
    • Prepare regular reports and support QBRs to communicate…
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