Head of Brand & Content Marketing – Samsung Ads EMEA

Head of Brand & Content Marketing – Samsung Ads EMEA

About Samsung Ads

Samsung Ads, a division of Samsung's media & services business, harnesses the power of data, technology and scale to create seamless advertising experiences for brands. We deliver high‑impact, targeted advertising solutions, enabling brands to reach audiences in the moments that matter. Samsung Ads is where technology meets creativity to deliver advertising experiences that captivate and inspire.

Samsung Ads won AdAge Best Place to Work in 2020 and was awarded the IPA's People First Promise badge of honour in 2025. Launched in 2015, Samsung Ads has offices in the UK, Germany, France, Italy, Spain, US, Australia, New Zealand, India, Brazil, Mexico and South Korea.

Role And Responsibilities

As the Head of Brand & Content Marketing, you'll play a central role in defining and executing Samsung Ads' brand and content strategy across Europe. You will oversee content creation and execution, brand positioning, media management, CRM and lead management, and the Samsung Ads website.

• Content Strategy and Execution – develop and lead the overarching content strategy, from flagship whitepapers to case studies, thought leadership, and social campaigns. Own messaging, content creation, and channel execution across all owned and paid platforms.
• Brand Positioning – collaborate closely with Product Marketing to align the Samsung Ads brand narrative with go‑to‑market product launches and ensure core positioning pillars are consistently reflected across all marketing communications and campaigns.
• Media Management – plan, activate, and oversee the execution of all owned and paid media initiatives; optimise channel performance and creative delivery to enhance engagement and brand impact.
• CRM & Lead Management – lead ROI measurement across Strategic Marketing, manage and optimise CRM systems and lead management processes, and partner with Sales to convert leads into qualified opportunities.
• Website Management – take full ownership of the Samsung Ads Europe website, ensuring it remains current, optimised and aligned to business goals, and partner with internal teams to drive performance and continuous improvements.

• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction.
• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities.
• Role model inclusion to build trust and psychological safety.
• Communicate with your team, including cascading information from leadership and relevant business updates.
• Manage onboarding, offboarding, and the entirety of the colleague lifecycle process for all team members.
• Handle all annual people management cycles – goal setting, evaluation and salary reviews – with high quality and timeliness.
• Ensure your team is compliant with company processes and procedures, meeting mandatory business deadlines and understanding company values.

We seek a proactive, hands‑on marketer who thrives in a fast‑paced environment, excels at working across‑functional teams, aligns stakeholders, and brings clarity and momentum to complex projects. Passionate about storytelling, brand building, and redefining TV advertising in the digital era.

• Marketing leadership with experience developing and delivering integrated brand and content strategies across multiple channels.
• Strong storytelling and brand positioning abilities.
• Hands‑on content creator comfortable with strategy and execution.
• Digital‑first mindset with experience managing paid and owned media channels, CRM systems, and web platforms.
• Data‑driven operator confident using metrics and insights to optimise performance and demonstrate business impact.
• Collaborative team player aligning product, sales and global marketing stakeholders.
• Adaptable multitasker who thrives under pressure.
• Creative thinker and problem solver with curiosity, initiative and a solutions‑oriented mindset.

• Brand voice is clear, consistent, and compelling…