Dirt Is Marketing Manager

Role Title

Dirt is Good Marketing Manager

London Blackfriars

The Dirt Is Good (DIG) brand groups multiple brand names under the same umbrella such as Persil in the UK, Skip in France and OMO in Brazil, China, Turkey and Vietnam. DIG is one of Unilever’s most iconic and impactful brands, with a global footprint exceeding €4.2 billion. DIG is more than a laundry detergent—it’s a movement championing resilience, creativity, and growth through the freedom to explore and embrace life’s messiness.

Our latest innovation, Wonder Wash, has already launched in 30 markets, delivering over €200 m turnover in 20 months and bringing new audiences into the brand with a highly desirable mix and unmissable launch activity. It is an exciting time to join the team and play a key role in crafting products that will future‑proof our brand according to the ever‑changing consumer needs—driving towards our ambitious growth plans to hit €5 bn by 2030.

We are seeking a passionate and driven Global Brand Manager (2B) to lead the next phase of Wonder Wash’s global journey. This role sits within the Dirt Is Good Liquid Fabric Cleaning team and is pivotal in shaping, launching, and scaling Wonder Wash innovations worldwide. You will work closely with cross‑functional and market teams to deliver disruptive, consumer‑centric propositions that future‑proof our brand and drive towards our ambitious growth plans.

• Lead the global development and execution of Wonder Wash innovations, including new variants and step‑up launches, from concept to market roll‑out.
• Develop and refine the Wonder Wash roadmap, including proposition, product, pack, communications, and activation strategies.
• Own the Wonder Platform trade story, including pricing, ranging, and route‑to‑market strategies.
• Create and optimize the Wonder Brand Experience Toolkit for best‑in‑class market execution, with a strong Social First approach.
• Collaborate with cross‑functional teams (R&D, CI, SC, Procurement, Finance) to size opportunities, validate concepts, and ensure feasibility.
• Partner with local market teams (e.g., Brazil, China, India, Turkey) to adapt and localize propositions, pricing, and go‑to‑market strategies.
• Manage the Innoflex gatekeeping innovation process and track performance, optimizing execution based on market feedback and business results.
• Champion a ‘village’ approach, cross‑pollinating successful innovations across the speed portfolio.

• Passion for top performance:
  Relentless drive to make things happen and deliver results.
• Strategic thinking & innovation mindset:
  Ability to shape and scale disruptive platforms globally.
• Consumer‑centricity:
  Skilled at interpreting insights and translating them into compelling propositions.
• Commercial acumen:
  Confident in sizing opportunities, setting pricing strategies, and managing trade‑offs.
• Cross‑functional leadership:
  Experience working with R&D, CI, SC, and local markets to deliver end‑to‑end innovation.
• Communication & storytelling:
  Able to craft and deliver compelling narratives to senior stakeholders and partners.
• Agility & resilience:
  Thrives in ambiguity, adapts quickly, and drives pace in a dynamic environment.
• Teamwork & collaborative spirit:
  Builds strong relationships across global and local teams, fostering co‑creation and shared ownership.
• Accountability:
  Holds self and others to the highest standards for delivery.

Whilst the role is advertised on a full‑time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family‑friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self.