Marketing Events Lead - EMEA

About the Role

Anthropic is seeking a Marketing Events Lead to build and execute our events strategy across Europe, Middle East, and Africa. As our first full‑time events hire in the region, you will establish Anthropic’s presence through high‑impact strategic programs that advance critical business relationships and support our mission of ensuring safe and beneficial AI development.

This role requires someone who can create world‑class experiences, build scalable event programs from the ground up, and drive measurable business impact across diverse EMEA markets. You will own the full spectrum of strategic events including Anthropic‑hosted events, third‑party activations, and field marketing programs. You will work closely with sales leadership, the global field marketing team, and cross‑functional partners to ensure events directly support revenue growth and strategic account advancement.

Ideal candidates will have experience in both event management and field marketing.

• Develop and execute comprehensive event and field marketing strategies across EMEA, with primary focus on European markets
• Plan, manage, and execute a portfolio of strategic events and field marketing events including Anthropic‑hosted tentpoles, executive round tables, customer events, partner programs, and industry conferences
• Evaluate and select premium third‑party events that align with business goals and create high‑impact activation strategies
• Build scalable frameworks and processes for event programs from scratch in the region
• Manage regional resources, including building relationships with key partners, vendors, and industry organizations across EMEA, and partner closely with EMEA sales leadership to align on priorities
• Measure and report on program effectiveness including executive engagement, relationship advancement, pipeline impact, and ROI
• Collaborate with global Marketing Events team to ensure regional programs align with company‑wide strategy while meeting local market needs
• Coordinate with Product Marketing to ensure consistent messaging and positioning in all regional programs
• Drive continuous improvement through post‑event analysis and stakeholder feedback

• Have 12+ years of B2B marketing experience with deep expertise in strategic event management and field marketing in EMEA markets, particularly Europe
• Bring hands‑on experience leading event marketing strategy and execution in‑house for a B2B software company; startup experience is strongly preferred
• Are a proven self‑starter who can build and run sophisticated programs with small teams in fast‑paced startup environments, with the ability to thrive as the first dedicated hire in the region
• Have experience evaluating and activating at premium third‑party events strategically, including hospitality management at high‑end venues, sporting events, and cultural experiences
• Have strong project management skills with experience managing complex, multi‑country programs simultaneously
• Possess exceptional budgeting and financial management capabilities with experience managing substantial field marketing budgets
• Have an understanding of SaaS sales cycles and enterprise B2B buying processes
• Demonstrate cultural awareness and ability to adapt strategies for diverse European markets
• Excel at cross‑functional collaboration, particularly with sales teams
• Are comfortable with ambiguity and thrive in fast‑paced, evolving environments
• Have strong analytical skills and data‑driven approach to program optimization

• Experience marketing AI/ML or complex technical products to enterprise customers
• Fluency in multiple European languages
• Understanding of EMEA regulatory and compliance requirements for marketing activities
• Experience working in high‑growth technology companies
• Knowledge of account‑based marketing (ABM) strategies and execution
• Previous experience as a first field marketing hire in a new region for a SaaS startup

This role requires approximately 40‑50% travel within EMEA for field events, customer engagements, and team management, with additional travel to Anthropic offices for alignment and planning…